• New market launch, including:-Led influencer marketing team, owned 27 partner accounts, developed marketing strategy and campaign execution for over 300 brand partnerships, which grew the influencer marketing program into the top-performing business driver, resulting in a 25X measurable traffic increase and 10X increase in annual sales.-Demonstrated a bias for action and built new processes (SOPs) and relationships that helped accelerate business growth. -Partnered with operations and customer success teams, created and implemented new customer feedback programs which promote effective follow-ups, resulting in a 25% increase in customer retention within 3 months.-Strategize with internal and external stakeholders to develop the creative content (paid and social campaigns, digital collateral, website redesign) needed for brand success, resulting in 90% increase in assets aggregated.-Initiated and led the effort to scale the organic influencer program which increased the number of partnerships by 40X.• Key stakeholder in developing creative 360 launch campaigns on YouTube, Instagram, TikTok through ideation, strategy and execution • Managed multimillion dollar brand partnership budget - led contract negotiation including ensuring clear scope of work, alignment of timeline and deliverables, while driving cost efficiencies.• Tracked key metrics including partnership growth, CTR, engagement, revenue and ROI. • Proactively monitored industry trends and presented reporting and suggested strategy by surfacing actionable data to the leadership. NEIWAI is China's leading lingerie and loungewear brand, valued at $150M with 1.5M customers worldwide.

• Audited 1,000+ Prime Video titles with immediate access for over 150 million Prime Video subscribers• Utilized Excel to facilitate more efficient maneuvering of the Prime Video catalog • Worked cross functionally with other business units in content operations, product management and engineering• Coordinated the launch of Premiere League on Prime Video for over 400K viewers globally • Monitored key performance indicators in real-time during live broadcasting events• Developed and offered feedback on Prime Video X-ray tool which provides viewers insight into content

• Created and published day-to-day editorial content on social media platforms-WeChat, Weibo, Linkedin and Facebook, increased market share by 80%.• Planned and held 20+ online & offline marketing campaigns and events across multiple channels; increased the number of new clients by 60% and monthly sales by 30%. • Created and managed email campaigns using Mailchimp to maintain relationship with subscribers and potential clients and tracked deliverability; increased email open rate by 30%. • Fostered partnerships and growth strategies with potential clients and curated promotional campaigns. Tripled the number of corporate partners. • Performed in-depth market research using Survey Monkey, Google Trends, Social Mention and conducted feedback. Generated weekly/monthly reports and presented to C-level executives and drafted marketing strategies by analyzing events and data reports.

• Edited and managed all social media accounts and engaged with followers in a ‘social’ way• Executed marketing related campaigns; ran and managed social media advertising to promote NAAAP events• Became an advocate for the company, engaging and answering questions where appropriate; identify threatsand opportunities in content surrounding the organization