Championing new customer acquisition for the leading virtual reality headset, Meta Quest

Responsible for delivering and activating foundational consumer insights to pioneer a brand-new animal-free dairy category and help accelerate B2B customer, retailer, and consumer adoption.

Most recently, I’ve been creating and executing multichannel marketing campaigns for a pharmaceutical consumer brand. This includes developing a seamless product value proposition, messaging strategy, and end-to-end digital experience across multiple marketing platforms. By launching a multichannel Patient Stories campaign, we exceeded our campaign goals by 25% and captured significant market share in just 14 months. Additionally, we raised brand awareness by leading a launch campaign with a focused, highly targeted media program.

In this role, I led the development and execution of insight-driven, integrated multichannel digital campaigns. This included influencing the brand partner to make sound investment decisions to take the business to next level.Subsequently, we created an Education Campaign targeting healthcare professionals to drive growth in a niche market and deliver on campaign goals. We also optimized our ROI, delivering high value to the brand in the late-stage of its lifecycle by closely examining performance and investment levels across various programs.

In 2014, I was promoted to a senior-level role to spearhead campaigns across a portfolio of Ubisoft video game titles, including a new South Park game and other titles in development. Accordingly, I built and led a top-performing team of marketing managers.

For this #1 Action/Adventure gaming brand, Assassin’s Creed, I led the development and execution of 360-degree launch campaigns for several game installments including Assassin’s Creed IV Black Flag launch campaign. This resulted in 11 game marketing awards, including “Outstanding Overall Marketing Campaign of the Year.”

For this E-commerce company, I helped them achieve their Q4 revenue target despite an extremely price competitive holiday season that involved leading the launch of their first-ever direct-response TV campaign and a House Party program.

During this time, I was promoted to lead the positioning and growth of the Clorox brand into the Healthcare disinfection space. Highlights included achieving full assimilation of a newly purchased business within 6 months of acquisition announcement.Prior to this as an Associate Brand Manager for Fresh Step, I helped drive growth for this premium cat litter brand by planning and orchestrating the brand’s marketing campaign. I helped develop the creative idea and 360-degree campaign for their Cats Everywhere Can’t Find Their Litter Box Campaign.

Earlier in my career, I equipped clients with solutions by consulting on market assessments, competitive benchmarking, and strategic planning.