Head of brand, product development, and content.

I partner with brands to help them find their voice in retail, refine positioning strategies, and increase market share. I apply a consultative approach to develop highly customized go-to-market strategies for SMB and Enterprise companies across multiple product categories, specializing in femtech and female-founded brands. - Closed $2.5 million in SaaS sales annually- Maintained 28% close rate for 300 opportunities annually, exceeding SaaS industry average by 8% - Collaborated with B2B marketing to develop partnerships playbooks and pitch decks- Developed program and strategy to expand into beauty and femtech verticals - Developed program and strategy to launch branded pop-ups in stores - Developed program with French government to launch technology showcase in stores

Oversaw day-to-day operations for user acquisition, retention, and incentive programs on Instructables.com. Collaborated with internal and external brand partners to develop digital marketing campaigns. Sought and secured external brand partnerships to acquire new users and increase product adoption. Managed a small team of creatives and project managers that executed more than 100 campaigns annually. - Increased partnership revenue and retention by 36% and 18% respectively- Generated reports on key learnings, performance, and user acquisition for marketing and partner campaigns- Designed and implemented cross-functional communication tools to track projects and increase efficiency- Worked with product and web development teams to design and test new product features- Worked with legal teams to modernize partnership agreements and Official Rules for Instructables Contests

Team lead for both internal and external partnerships. Responsible for developing high-value sponsorship packages that served both brand mission and community values. Collaborated with internal and external decision makers to create custom campaigns.- Brought in 60% of brand partnership revenue for 2016- Forged relationships with well-known consumer brands such as BOSE, Dremel, iRobot, Kickstarter and others to increase product adoption and user acquisition- Increased total value of partnerships by 17% over previous year- Created pitches, timelines, and campaign briefs for internal and external partnerships campaigns

Responsible for conducting and applying trend research in order to increase referral traffic. Developed content strategy and copy for social media, email, and on-site marketing campaigns.- Grew social media following by 34% from previous year- Increased social media sessions by 65% over previous year - Executed user research on personalization and segmentation for email marketing campaigns- Used A/B test results to develop content strategy and finetune brand voice- Migrated more than 10,000 pieces of content into new site categories- Launched three new site categories and supported new audiences with strategic campaigns- Worked with development teams to design an algorithm that identified trends and automated content curation

Accounts: Del Taco, Zoosk, Bacardi, Charles Schwab

Accounts: Match.com, Aol, Ancestry.com

Accounts: SIMA, bwin.com

Wrote copy for Mahogany, Disney and edited copy in the archives.