I believe in the power of stories. A good story cannot only entertain, inspire and motivate, but also connect. That is why storytelling is the common thread throughout my career. As a dancer I told stories through movement, as a journalist I told stories through text and images, and as a content marketer I help brands grow by telling stories in a strategic way. As the communications and marketing officer, I started writing on Comproved's story in January 2022. As a spin-off of the University of Antwerp, we help teachers, companies and organisations to simplify complex assessments, selections and decisions. To do so, Comproved has developed a scientifically underpinned software tool based on comparative judgement. After all, the way people make decisions is always by making comparisons.Are you curious whether Comproved can help you make decisions? Do not hesitate to send me a message or download our e-book via https://comproved.com/en/download-e-book/