Tineke Bright

Tineke Bright Email and Phone Number

Digital leadership | Digital strategy and consulting | Digital sales growth & CRO | Digital marketing | Project management | SEM & SEO @ Bright Digital NZ
Tineke Bright's Location
Auckland, Auckland, New Zealand, New Zealand
Tineke Bright's Contact Details

Tineke Bright work email

Tineke Bright personal email

About Tineke Bright

I'm an award-winning digital strategist and senior leader with 20 years' digital expertise across start-ups, corporates, and media - in NZ and the UK. I am available for consulting / contracting with companies that need to drive exceptional outcomes from their digital channels.I've led teams to deliver profitable digital growth, most recently tripling digital sales for two of NZ’s biggest brands, which resulted in tens of millions in incremental revenue. I exceed digital growth targets by being relentlessly insights-driven, inspiring cross-functional teams, and implementing strategies focused on driving measurable ROI.I've also driven significant cost efficiencies through executing innovative digital solutions, driving digital channel shift, and developing in-house digital capability.I work comfortably with start-ups right through to large global brands, reporting to and influencing up to board level.KEY SKILLS- Digital Sales Growth and Channel Shift - Digital Marketing Strategy and Innovation - Strategic Problem Solving and Troubleshooting - Digital Project Management - Engaging and Collaborative Leadership- SEM and SEO strategy

Tineke Bright's Current Company Details
Bright Digital NZ

Bright Digital Nz

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Digital leadership | Digital strategy and consulting | Digital sales growth & CRO | Digital marketing | Project management | SEM & SEO
Tineke Bright Work Experience Details
  • Bright Digital Nz
    Director
    Bright Digital Nz Aug 2022 - Present
    Auckland, New Zealand
    Bright Digital drives exceptional outcomes for businesses that need results from their digital channels. Services cover:- Digital sales and ecommerce strategy- Digital channel shift (to reduce costs in assisted channels)- Live chat and chatbot strategy - Conversion rate optimisation (CRO) - Digital analytics, insights and reporting - Paid and organic search - Social media - strategy, service, content- Knowledge management strategyGet in touch today if you need to significantly improve visits, leads, sign ups, conversions, sales or channel shift via your digital channels.
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  • Iag
    Digital Sales And Marketing Manager
    Iag Feb 2017 - Aug 2018
    Auckland, New Zealand
    At IAG, my teams and I tripled digital sales for two of NZ’s biggest brands, which resulted in tens of millions in incremental revenue. We exceeded digital growth targets by being relentlessly insights-driven and implementing strategies focused on driving measurable ROI.My teams and I also drove significant cost efficiencies through executing innovative digital solutions, driving digital channel shift, and developing in-house digital capability.Key responsibilities:- Digital sales growth- Social media strategy - Digital content strategy- Management of IAG NZ's eight brand websites - Paid search - Search engine optimisation- Digital analytics, reporting and insights-to-action framework (Google Analytics, Adobe Analytics, VWO, Tealeaf)
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  • Iag
    Digital Experience Manager
    Iag Jul 2014 - Feb 2017
    Auckland, New Zealand
    - Digital innovation - created chatbots, launched digital pilots, and executed enterprise digital hackathon events- Digital product management - product manager of quote and buy portals + brand websites (e.g. state.co.nz and ami.co.nz)- Digital project management - including enterprise digital content migration of eight websites to new platforms
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  • Iag
    Digital Content Specialist
    Iag Nov 2012 - Jul 2014
    - Conversion rate optimisation (CRO) - Digital content creation- Digital content management
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  • Self-Employed
    Digital Contractor
    Self-Employed Sep 2012 - Nov 2012
    Auckland
    - Digital content strategy and management - ATL and BTL communications and copywriting- Brand strategy and marketing communications- Google Adwords and SEO- Social media strategy and management- Conversion rate optimisation - Usability and testing
  • Localist
    Digital Community Manager
    Localist Mar 2011 - Sep 2012
    Auckland
    - Content management of a website with 300,000 visits per month - Community management of an engaged Localist social media audience - Development and delivery of content and social media strategies - Management of up to 10 content contributors at any one time
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  • Bright Copy
    Owner
    Bright Copy Jan 2010 - Jan 2011
    • Vodafone UK• Waitrose• Royal Bank of Scotland • Natwest Black Card• Natwest Stockbroking • Runnymede Hotel and Spa • Crerar Hotels
  • Silvester Wyatt-Nicolle - Advertising Agency
    Content And Marketing Specialist
    Silvester Wyatt-Nicolle - Advertising Agency Nov 2008 - Apr 2010
    Guernsey, United Kingdom
    - Art direction for client campaigns - Project management for campaigns and websites- Copywriting for press, direct mail, television and online- Search engine optimisation (SEO) - keyword research and copywriting- Critiquing of websites, emails and DM campaigns- PPC campaign management and copywriting- Management of marketing campaigns- Website architecture, planning and business cases for new websites- Press releases and articles for online and offline publications- Training and mentoring staff - copywriting, marketing, SEO, PPC
  • Central Capital Limited
    Copywriter
    Central Capital Limited Nov 2005 - Nov 2008
    Guernsey, United Kingdom
    Key responsibilitiesPPC and SEO management for up 12 brandsManagement of direct response campaignsArt direction and copywriting for TV advertisementsOngoing management of website content for 12 brandsWebsite architecture, planning and business cases for new websitesLanding page optimisation - using best practice Marketing Sherpa guidelinesPress releases and articles for both online and offline publicationsBanner copy for Tiscali, GMTV, AOL, Orange and Moneysupermarket.comEmail to warm and cold data - current control has been copied by competitorsDirect mail to warm and cold data - have beaten two industry experts in like for like testsTrain staff on marketing, copywriting, SEO, reporting and analysis
  • Loot.Com
    Online Marketing Manager (Contract)
    Loot.Com Jun 2004 - Oct 2005
    London, United Kingdom
    Key responsibilitiesSuccessful website re-design project - budget £100,000Through-the-line promotions and brand campaignsWebsite content (copywriting, proof reading and design direction)Internal and external brand communicationPublic relations - writing press releases and liaison with mediaPresenting business cases for brand extensions to directorsManagement of PPC, SEO and affiliate marketing
  • New Zealand Herald
    Promotions Marketing Specialist
    New Zealand Herald Jul 2000 - Jun 2004
    Key responsibilitiesManagement of above-the-line reader promotions and brand campaignsCopywriting of reader promotions and house advertisementsPublic relations - writing press releases, securing coverage of promotionsBusiness cases - planning, reporting and analysisSecuring international newspaper marketing awards
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Tineke Bright Skills

Copywriting Seo Ppc Editing Journalism Social Media Copy Editing Web Content Digital Marketing Direct Marketing Online Marketing Digital Strategy Blogging Digital Media Seo Copywriting Social Media Marketing New Media Social Networking Sem Marketing Communications Content Management Writing Facebook Proofreading Editorial Content Creation Content Development Online Advertising Advertising Web Design Google Adwords Press Releases Content Strategy Direct Mail Brand Management Marketing Email Marketing Marketing Copy Affiliate Marketing Integrated Marketing User Experience Strategy Conversion Optimization Landing Page Optimization Web Content Management Mobile Marketing Smo Mobile Devices Cms Publishing

Tineke Bright Education Details

Frequently Asked Questions about Tineke Bright

What company does Tineke Bright work for?

Tineke Bright works for Bright Digital Nz

What is Tineke Bright's role at the current company?

Tineke Bright's current role is Digital leadership | Digital strategy and consulting | Digital sales growth & CRO | Digital marketing | Project management | SEM & SEO.

What is Tineke Bright's email address?

Tineke Bright's email address is ti****@****ail.com

What schools did Tineke Bright attend?

Tineke Bright attended Cxl, Cxl, Google Creative Campus, Auckland University Of Technology, Cim | The Chartered Institute Of Marketing, Tauranga Girls College.

What are some of Tineke Bright's interests?

Tineke Bright has interest in Mobile Marketing, Children, Conversion Rate Optimisaion, New Technologies, Poverty Alleviation, Social Media Strategy, Animal Welfare, Usability, Digtal Marketing.

What skills is Tineke Bright known for?

Tineke Bright has skills like Copywriting, Seo, Ppc, Editing, Journalism, Social Media, Copy Editing, Web Content, Digital Marketing, Direct Marketing, Online Marketing, Digital Strategy.

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