Ting Chenchen Email & Phone Number

台灣 臺北市

- Assist in planning, executing, and analyzing brand marketing activities, including media communication plans and channel marketing strategies.-Advertising Strategy Planning and Execution (Online & Offline Advertising)-Developing and implementing effective KOL marketing strategies that increase brand awareness and engagement.- Support new product concept proposals, development, market research, and launch planning and execution.- Collect and analyze data: market analysis, competitor analysis, and consumer analysis.- Analyze product sales and profitability.- Plan, execute, and analyze consumer surveys.- Collaborate across departments and handle project matters, including working with internal departments (sales, finance) and external partners (advertising, media, market research companies).

Taipei

Merchandise department, Duty-Free shop at Tasameng Group Built new official websites and E-commerce website, and mange E-products: over 300 international Brand and over 2500 products page; and built EC marketing annual plan.

Taiwan, Taipei

Develop new clients and maintain relationship with existing customers by providing integrated marketing one-stop service; serve over 20 companies and create profit of N.T.2,000,000 in six months- Responsible for the introduction of new products, customer presentations develop strategy, media planning, and execution of online and offline campaigns to increase customer growth and improve conversion rates across digital AD,NFC SMS, and OOH. -Constantly strive to leverage digital tools (data, e-commerce, instant action, location, mobile etc.) to close the loop on online/offline transactions while continuing to drive customer's brand objectives. - Optimize campaigns and leverage media agencies to support customer acquisition goals; use an analytical approach to review results during and after the campaign period- using different attribution models .

Taipei Taiwan

1.Develop digital marketing strategies and plans, to achieve the goals of brand.2.Search Engine Optimization (SEO) and adwords programs 3.Planning, development and execution of digital programs and campaigns, including online advertising, web site strategy and design.4.manage day-to-day execution social media, including content and(FB/ Weibo/ Instagram/Line@).5.Apply various digital/mobile operation tools and analysis tools (Google analytics / Facebook analytics)in social media campaign and member management.6.Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)7.Experience of analytic tracking implementation including web, eCommerce, and mobile apps using tools such as Google Analytic.8.Align with business development included third party partner and other cross-functional teams to define commercial campaign or features.9.Share the new trends, case study and guideline

Taiwan, Taipei

- Led a team of 6 junior marketing specialists and web page designers for website management, achieved nationwide campaigns to raise publicity.- Conducted promotional activities and planned for 600,000 online members to increase customers’ loyalty. - Analyzed member’s community pattern to evaluate online behaviors for enhancing future marketing strategic planning.- Managed Facebook fan pages, and increased user interaction by 15%.- Analyzed Facebook messages monthly to identify posts that optimized user interaction. - Advised and integrated website contents update and management with multi-functional teams to improve company’s publicity and representation.- Executed cross industry web cooperation proposal and updated the latest systems to achieve a more user-friendly version.- Edited weekly E-paper with different departments for 600,000 members. - Website optimization, SEO, analytics- Providing technical materials and solutions to web and multimedia department

Master Of Science (Msc), International Markting, Merit

Master'S Degree, Information And Communication