Right now working as the team leader of Consumer & Market Insight for ready-to-drink beverage products, transferred from an year-experienced R&D specialist and project Manager in the food & beverages industry. Be skilled in Competitive intelligence Analysis on both food & beverage products & machines - category insight & consumer insight - intelligence building - technical solution scouting - ideation & ideation facilitation - project management - technical support to various projects.
Master Kong Beverage
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Consumer And Market Insight Team LeaderMaster Kong BeverageShanghai, Shanghai, China
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Consumer & Market Insight Team LeaderMaster Kong Beverage Aug 2018 - PresentShanghai Suburb, ChinaTeam leader of the market and consumer reseach for RTD beverages, also dedicated supporting the main business of RTD Tea products, by means of category trend insight, competitive watch, brand health tracking and campaign tracking diagnosis, with both qualitative and quantitative methods, test design and leveraging agencies for analysis and case sharings.
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R&D Specialist / Food & Beverage System EngineerNestle R&D Centre Shanghai Ltd. Aug 2008 - Jul 2018Shanghai Suburb, ChinaMarketplace competition watch & analysis Project manager and the key contact window for Marketplace and Competition Watch and Analysis on food & beverage systems in China, supplementing the Global Competition Watch Force in System Technology Center, Nespresso and Nestle Professional, focusing on single-serving systems, in-home and out-of-home solutions insight and analysis. Opportunity exploration and conceptualization together with cross-functional teams for business portfolio development.Independently conducting intelligence knowledge building & scouting for new solutions.Project Management on Nestle Waters projects clusterWorking closely as project managers with domestic & overseas Nestle Waters markets and manufacturers for multiple projects, launching qualified new models into HOD channel on time. Also be responsible for supplier improvement & line release, in-house assessment platform building, new module design, consulting on quality, technical and standards, BOM analysis for price negotiation.Technical support on multiple projects for markets
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Management TraineeShanghai Guoqiang Bioengineering Equipment Co., Ltd. Jul 2007 - Jul 2008Shanghai City, ChinaProject coordination, document control, funds application, foreign trade association and workshop / seminar organization and facilitation.
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Student InternPetcare Hub / Nestle R&D Center Shanghai Ltd. Sep 2006 - Jan 2007Shanghai City, ChinaPet food survey, packaging, test data analysis and inforation search support to the Petcare Hub project team.
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R& D InternShanghai Comman Pharmaceutical Co., Ltd. Mar 2005 - Apr 2006Shanghai City, ChinaParticipated in a new anti-atherosclerosis herbs screening system building and test.
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Student InternInstitute Of Biochemistry And Cell Biology Oct 2003 - Jun 2004Shanghai City, ChinaSupported organic synthesis, separation and animal test & analysis in the Polypeptide Synthesis and Application group.
Ting Deng Education Details
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Biochemical Engineering -
Biotechnology
Frequently Asked Questions about Ting Deng
What company does Ting Deng work for?
Ting Deng works for Master Kong Beverage
What is Ting Deng's role at the current company?
Ting Deng's current role is Consumer and Market Insight Team Leader.
What schools did Ting Deng attend?
Ting Deng attended East China University Of Science And Technology, East China University Of Science And Technology.
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