• Marketing1) Conduct the Personal Security industry research in North America. Investigation and analysis of the feasibility report of the Cloud Shield Safetie project in the greater Philadelphia. Based on research, develop a new business model and cooperate strategy. 2) Doing research to expand overseas to examine risks and the potential for business opportunities. The target cities will cover any desirable cities within developed countries as well as cities in One Belt One Road (Asia, Africa, and Europe). With expansion into the U.S market as well as the global market, conducting branding strategy and developing marketing materials will be necessary.• Management Assign responsibility to global business department, monitor effective implementation of global business development activities. Report the team work the InsightsMate Group weekly and accept new instructions to ensure the team realizes the company's values.• Project ImplementationResponsible for the trial operation of the Cloud Shield Safetie platform in North America.

• BrandingUtilize my expertise and experience in design, marketing and strategy to create our marketing materials (Newsletters, Posters, Presentation Catalogs, Power Point), with tangibles such as mission, values and messaging. • Content MarketingDevelop quality contents and publish on our media channels, Metro Chinese Weekly-News Paper, PhillyGuide-WeChat Official Account, Navigasian-Instagram, to increase quality organic traffic for our clients in a healthy and sustainable way.1) Interviewed Ping Huang-the Chinese Consul General in New York2) Reported the Penn Wharton China Summit• Inside SalesActively develop various types of industry advertisers, conduct in-depth research on the industry of the customer group, and develop an advertising marketing plan suitable for the customer base. Use e-mail, telephone, etc. to drive more quality leads.• Outside SalesUse an integrated and flexible approach to our potential customers, conduct marketing research and face-to-face analyze the consumer’s needs, to provide the optimized services with sales strategies, successfully win the deals. • Account ManagerFocus on client goals throughout the campaign, make sure all marketing service are working in concert.

• Business PlanAssisted in conducting new product market research, completing business plans.• BrandingCooperated with the marketing team to develop brand messaging, including reusable taglines,unique selling points, mission and vision statements, and core values.• PromotionAccording to the company's development strategy requirements, develop a strategic plan forpromotion, identify potential customer groups, provide promotion channels and content, andensure that the brand promotion content has accuracy, real-tininess and disseminativity.

• Event planningDeveloped and implemented marketing campaigns to effectively interact with consumers, which increased the customers’ loyalty and decreased 20% online leasing rate.1) Successfully held more than 30 events at 32 Harbour Co-Living Apartments in Beijing Shanghai, Shenzhen.2) Established and maintained 1,000 people + theme communities, including Harbour tenant and urban KOL.3) Planned and held three new product launches, and a media conference which broadcast and forwarded by more than 20 news media, reaching more than 100,000+ web views.• Brand PromotionCreatively developed specific directions and implementation plans for brand promotion, also take charge for developing public relations and other branding jobs.• Social Media Accounts ManagementFully responsible for creative content planning and editing. Successfully increased WeChat official account subscribers by 500% and Weibo followers by 200%.

A lifestyle & fashion brand • DesigningIndependently designed and produced 4 series of clothing and accessories• E-commerce OperationEstablished and managed the e-commerce shop on Tabao and Weidian.• AdvertisingManaged social media marketing and advertising on Weibo, Instagram, and WeChat official account.• PromotionPlanned and executed creative marketing activities.