Brand And Design Lead
CurrentCovering all the touch-points, I lead the company's marketing communication activities and visual brand strategy from these perspectives:1. Refresh and further develop a well-established over-10-year-old brand with modernised approaches for scaling-up businesses across its international operations.2. Optimise content marketing and campaign standards and all relevant design frameworks for high quality deliverables, stronger performances, and better creditability to position the company as an even more significant industry leader. 3. Streamline and fine-tune the website and other online channels for more efficient marketing communication operations, including user experience optimisation and automation efforts.