- Handle end-to-end process of campaign content creation. Balance creative ambitions with production restrictions to deliver best results on-time & within budget- Strategize production for different platforms to maximize campaign budget efficiency & audience engagement

-Agency producer (project based) at TBWA\, BETC, Media Monks (Adidas, Michelin, Bel Group, Paypal)-Independently led video & print production for commercial campaigns (OPPO, Bulgaria, Sephora, Kiehl’s, IDEO)-Produced and co-directed award-winning documentaries & music videos provoking diversity and inclusion issues

-Led production of 3 major campaigns simultaneously. Owned the full lifecycle from marketing brief to delivery, Creation including print, videos, digital and interactive game content. Total of 200+ extended assets for cross-platform - in-store, OTT, digital (brand websites/social media), OOH, etc.-Responsibilities including budget allocation, scheduling & tracking, vendor sourcing, production supervising, communication between the Shanghai and New York team for global co-production

-As the production manager, produced over 30+ editorial films collaborating with art institutions, architects, and artists, spanning documentaries, experimental, music videos, and 20+ commercial projects for clients including Cartier, Hermes, Marshall, Dyson-Supervision and decision-making in 50+ commercial projects as head of production team, responsible for assigning projects, approving budgeting and scoping, ensuring timely and high-quality delivery-Strategized of production workflow of the company and with internal team and outsourced vendors-Expanded and managed an in-house production team of 5 producers and 5 post artists, production capacity of the company grew by over 50%

Collaboration with WPP agencies: Ogilvy, JWT, and Grey; Main client: Dyson, HSBCIn charge of post-production & localization of all APAC region campaigns. Expertise in post lifecycle - editing, grading to sound, CG, motion graphics, etc.

Contributed to conceptualising and pitching, managing end-to-endproduction logistics, contracting, scoping, timing, budgeting to final delivery.