Ting-Ai Marin (Kuei)

Ting-Ai Marin (Kuei) Email and Phone Number

UX/Product Design Leader | AI/ML | Team Builder | Impact Generator | User-Centered Design @ ADP
1 ADP Blvd, Roseland, New Jersey 07068, us
Ting-Ai Marin (Kuei)'s Location
Jersey City, New Jersey, United States, United States
Ting-Ai Marin (Kuei)'s Contact Details

Ting-Ai Marin (Kuei) work email

Ting-Ai Marin (Kuei) personal email

n/a
About Ting-Ai Marin (Kuei)

As a seasoned UX/Product Design leader, I enjoy building both people and products. I specialize in delivering user-centered, impactful solutions through holistic design thinking, with a proven track record of driving innovation and scalability in both startups and Fortune 500 companies.In my current role leading Design at Valon, I spearhead strategic initiatives that scale user experiences across consumer-facing and internal platforms, driving significant business growth. My leadership includes implementing user-centered design practices, overseeing design across multiple product areas, and leading a comprehensive brand refresh that significantly improved homeowner NPS.Previously, at Digitas, I led strategic redesigns that enhanced customer engagement for major brands like BlackRock and Nissan. My experience also includes product and design leadership roles at Bomoda and XO Group, where I drove market expansions and built high-performing teams.I thrive in a player-coach model, balancing active contribution with mentoring and developing design teams. My focus is on creating memorable, user-driven experiences and fostering collaboration to deliver innovative, practical solutions that align with business goals.See my work: tingai.cargo.site

Ting-Ai Marin (Kuei)'s Current Company Details
ADP

Adp

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UX/Product Design Leader | AI/ML | Team Builder | Impact Generator | User-Centered Design
1 ADP Blvd, Roseland, New Jersey 07068, us
Website:
adp.com
Employees:
10
Company phone:
(877)929-6687
Company email:
Contactadp@adp.com
Ting-Ai Marin (Kuei) Work Experience Details
  • Adp
    Senior Manager Ux
    Adp Nov 2024 - Present
    Roseland, New Jersey, Us
    Leading the UX & design efforts on bringing AI/ML into ADP Lyric.
  • Valon
    Head Of Design
    Valon Aug 2021 - Nov 2024
    New York, Ny, Us
    Team Leadership: Built and led a multidisciplinary design team of 11 (now 7 after 2023 market adjustment) from scratch. Mentored the team, achieving a 2.41-year average tenure in a 4.5 year startup.Business Growth: Scaled user experiences for key platforms, driving company growth from 200+ to 320K serviced loans in 3 years, supported revenue growth from 5 million in 2022 to 30 million in 2023. Innovate: Directed the design process for AI-driven note summaries and automated mortgage assistance workflows, ensuring user-centric solutions that enhanced operational efficiency and aligned with business goals.Efficiency improvement: Overhauled data onboarding tools, reducing engineering support time from 287 hours to 5.11 hours per month and cutting operations time by 70%.Brand & Design Systems: Spearheaded a company-wide brand refresh and established a unified design system, securing executive buy-in and enhancing overall product coherence.Process & Efficiency Improvements: Implemented the user-centered design process from discovery to engineering handoff, significantly improving usability and product quality.
  • Digitaslbi_Us
    Director, Experience Design
    Digitaslbi_Us Jun 2013 - Oct 2021
    Boston, Massachusetts, Us
    Product Redesign: Led the redesign of BlackRock Investor Pulse, increasing website time spent by 200% and boosting organic search by 30%.SaaS Platform Development: Directed the redesign of TravelClick’s hotel booking platform, resulting in a 23% increase in direct bookings and a 155% increase in mobile bookings.Native App Design: Designed Nissan's payment app, reducing loan payment errors by 36% and decreasing call volume, significantly improving customer satisfaction.Client Collaboration: Worked closely with Fortune 500 clients, securing stakeholder buy-in and aligning UX strategies with business goals. Notable clients included Aetna, American Express, BlackRock, and Goldman Sachs.
  • Bomoda
    Product & Design Lead
    Bomoda Jul 2012 - Apr 2013
    Led a cross-functional team to establish a luxury media presence in China, growing the newsletter subscriber base from 8K to 70K in 6 months.Recruited and led a talented team across design, marketing, and analytics.Secured collaborations with Chinese social eCommerce giants like Meilishuo and Glamour-sales to drive traffic.
  • Xo Group Inc.
    Design Lead, National Advertising Group
    Xo Group Inc. Nov 2011 - Jul 2012
    New York, New York, Us
    Support & optimize $26+ MM National product portfolio. Create new product opportunities to drive business growthTurned popular offerings such as contests and UGC programs into repeatable and scalable solutions —supporting 60+ campaigns in a turnkey matter.Partnered with the editorial and tech teams to enable impactful advertising solutions integrating social media and third-party ad tech technologies.
  • Xo Group Inc.
    Founder The Knot China | International Brand Director, Xp Group
    Xo Group Inc. Sep 2009 - Nov 2011
    New York, New York, Us
    Team Growth: Expanded the design team from 2 to 8+ employees to mentoring the entire early Chinese team of 70 and establishing strong collaboration between China and the US office.Brand Development: Played a key role in establishing The Knot's presence in China, driving the brand's expansion and market influence.Design leadership: managed the local design team in Beijing to support all brand and product design activities.
  • Dotglu, Digitas, Coach, Xo Group, Inc
    Designer To Creative Director
    Dotglu, Digitas, Coach, Xo Group, Inc Sep 2003 - Aug 2009
    Spanning from internships to art director and creative director positions.

Ting-Ai Marin (Kuei) Skills

Product Marketing International Business Online Marketing Brand Development Digital Strategy Chinese Culture User Experience Graphic Design Brand Awareness Web Design Digital Media Interaction Design Competitive Analysis China Business Development Integrated Marketing Strategy Cross Functional Team Building Online Advertising Interactive Advertising Marketing Creative Strategy Product Management Creative Services Creative Direction Art Direction User Interface Design Product Development Vision Creation Copywriting Creative Problem Solving

Ting-Ai Marin (Kuei) Education Details

  • Parsons School Of Design - The New School
    Parsons School Of Design - The New School
    Communication Design
  • University Of Michigan
    University Of Michigan
    Executive Leadership

Frequently Asked Questions about Ting-Ai Marin (Kuei)

What company does Ting-Ai Marin (Kuei) work for?

Ting-Ai Marin (Kuei) works for Adp

What is Ting-Ai Marin (Kuei)'s role at the current company?

Ting-Ai Marin (Kuei)'s current role is UX/Product Design Leader | AI/ML | Team Builder | Impact Generator | User-Centered Design.

What is Ting-Ai Marin (Kuei)'s email address?

Ting-Ai Marin (Kuei)'s email address is ti****@****tas.com

What schools did Ting-Ai Marin (Kuei) attend?

Ting-Ai Marin (Kuei) attended Parsons School Of Design - The New School, University Of Michigan.

What skills is Ting-Ai Marin (Kuei) known for?

Ting-Ai Marin (Kuei) has skills like Product Marketing, International Business, Online Marketing, Brand Development, Digital Strategy, Chinese Culture, User Experience, Graphic Design, Brand Awareness, Web Design, Digital Media, Interaction Design.

Who are Ting-Ai Marin (Kuei)'s colleagues?

Ting-Ai Marin (Kuei)'s colleagues are Ivor Chola, Tamires Alves De Souza, Asmae Idrissi, Umida Bakaeva, Louis Mbandi, Oussama Aider, Judi Walker.

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