Tom Y. Email and Phone Number
Tom Y. work email
- Valid
Tom Y. personal email
- Valid
Tom Y. phone numbers
As a media performance, analytics, and strategy marketing professional, I have a proven track record of driving successful Go-to-Market strategies and increasing revenue growth in both B2C and B2B environments. With expertise in media analytics, media planning, marketing performance, forecast & demand planning, and product category growth, I have consistently achieved exceptional results.My experience at Dell includes leading cross-functional teams and achieving the two most successful consecutive Black Friday periods, increasing new customer acquisition and retention, and automating daily and weekly business readouts to double the team's efficiency. Additionally, I transformed Cloud and aaS portfolios through Account-Based Marketing and Sales Enablement, managed a team of offshore analysts, and spearheaded the overhaul of Dell.com for the Services team.As Founder and Consultant for Vis Vitalis Regenerative Medicine, I oversaw healthcare category marketing, created a holistic beauty and pain management healthcare services portfolio, and managed three main product lines. Additionally, as Founder of Tom Yu Consulting, I accelerated healthcare clients' breakeven and profitability, provided market and customer research, designed and optimized IT solutions, and supervised a team for a 3-month international project.Tom graduated with an MS in International Business in 2014 and MBA in 2015 from Thunderbird School of Global Management at ASU, the #1 International Business School. He emphasized on international business, marketing and entrepreneurship during his academic studies at Thunderbird.His hobby outside if work includes graphics design, freelance website development and traveling. Tom's a health fanatic and technology and gadget enthusiast.Key Strengths: GTM Strategy | Project Management | Product Marketing | B2B & B2C Marketing | Demand Generation | Marketing Analytics | Marketing Operations | Account Based Marketing (ABM) | Digital Marketing | Performance Marketing | Media Strategy | Campaign Planning | Forecasting | E-Commerce | Field MarketingIndustry Knowledge: Data center infrastructure | Consumer | Small Medium Business | Gaming | Services | Cloud | aaS | Health Solutions | Consulting | Security | Privacy Languages: Mandarin Chinese (Fluent) | English (Fluent) | Japanese (Basic) | Taiwanese (Basic)Tools: Adobe Experience Cloud | Google Marketing Cloud | Tableau | PowerBI | Salesforce | Advanced Excel
Godaddy
View- Website:
- godaddy.com
- Employees:
- 8635
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Marketing Director, Commerce Growth And GtmGodaddyPhoenix, Az, Us
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Marketing Director, Commerce GtmGodaddy Oct 2023 - PresentTempe, Az, Us
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Consumer, Gaming & Small Business Marketing Business Senior Manager - North AmericaDell Technologies Mar 2021 - Feb 2023Round Rock, Texas, UsTom led Dell's direct Consumer, Gaming and Small Business market in US and CA, overseeing performance across our PCs and electronics business go-to-market strategy. His responsibilities includes Strategy and Planning, Analytics and Stakeholder Management (main POC with Sales/Online/Product teams).• GTM Strategy: Achieved the two most successful, consecutive Black Friday periods (highest RPV, ROAS, Conversion) and helped grow the NA business ($3B) +10% over 3 year CAGR by leading cross functional teams of Marketing, Sales, Product• Insights Driven: Increased new customer acquisition +10% and existing customer retention +22% y/y by investing in net new performance media programs with first party CRM data and transactional campaign roadmap integration• Product Growth: Created first omnichannel consumer electronics in-market campaign strategy across direct (Paid Search, Social, OA, etc.) and retail partners (Amazon) that led to increase in Canada electronics revenue +33% and margin +32% y/y -
Global Marketing Analytics And Programs Senior ManagerDell Technologies Nov 2018 - Mar 2021Round Rock, Texas, UsTom led Marketing Analytics for Dell Technologies Services, focusing on identifying business opportunities based on data analytics to drive incremental revenue to the business. As the analytics lead and program manager on the team, Tom's goal is to enhance marketing/sales enablement automation and leverage technology to provide the best end-to-end and personalized experiences across the curstomers' buying journeys. Tom also leads Tier 1 launch programs reporting and analytics across Dell TechnologiesCo-Lead of PRIDE Employee Resource Group California Chapter at Dell Technologies, supporting LGBTQIA+ communities both inside and outside of Dell.
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Global Digital Product Marketing ManagerDell Technologies Feb 2016 - Nov 2018Round Rock, Texas, UsTom led Dell Technologies Services digital marketing globally. He led all digital workstreams for Tier 1 launches and managed the digital customer journey across Dell.com and DellEMC.com platforms. Tom transformed the organization by being data-focused and customer obsessed, providing value in every customer touch points.Tom's responsibility as the Global Digital Marketing Manager ranged from leading global quality teams to ensure optimal Services messaging across the customer journey, creating digital campaigns and banners to drive traffic and awareness, to implementing MarkTech for in-depth retargeting and personalization for both marketing and sales enablement.Excellence@Dell Silver Awards on digital transformation and product launch.Dell Champions Award on leadership and analytical contributions.Game Changer Award on transforming Services messaging on DellEMC.com
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Co-Founder / ConsultantVis Vitalis Regenerative Medicine Jan 2018 - Dec 2022Vis Vitalis Regenerative Medicine is a naturopathic medical clinic located in AZ and CA that aims to provide the best regenerative, restorative and rejuvenating treatments for the community.We focus on personalized treatment plans for all of our patients, instead of the run-of-the-mil, cookie-cutter instructions, because everyone's body is unique, and so should their treatment plans. As a result, our doctors spend a huge portion of their time talking and consulting with our patients.• Healthcare Category Marketing: Overseeing the clinic’s bill of materials (BOM) including print, digital and web, targeting both patients and local businesses, generating steady 2x customer acquisition y/y with 90% patient retention rate• Portfolio Marketing: Creating holistic beauty and pain management healthcare services portfolio in conjunction with resident medical director that led to $100K+ annual revenue in both California and Arizona locations• Product Management: Managing 3 main product lines from development, launch to sustaining, ensuring healthy profit margins with average patient base growth for each line of business +15% y/y
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Small Business ConsultantTom Yu Consulting, Llc May 2014 - Dec 2022Consulting mainly with new small businesses on growing organically through digital marketing. Tom has worked with matured businesses to reshape their brand and digital presence, as well as brand new businesses on identifying their target audience, market positioning to brand identity and development. He provides a all-service consulting methodology to provide end-to-end solutions from ideation, conception, development to launch. With Tom's hands-on approach, he ensures to provide values to drive business impact, as well as creating visually stunning creatives tailored to the customer segment.
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Product SpecialistApple Sep 2011 - Sep 2013Cupertino, California, Us• Repaired relationships and products to maintain Apple’s brand image by ensuring quality service and customer empowerment to strengthen customer’s confidence, trust and emotional attachment to Apple• Achieved top-7 ranking for best stores for customer satisfaction globally by training 5 new employees, facilitating development through mentoring and providing constructive feedback• Led daily meetings to maintain team culture, understanding and proper communication• Retail Development: Assisted in developing, refining, and piloting retail operational and service strategies -
Applecare Customer Service AdvisorApple May 2010 - May 2011Cupertino, California, Us• Provided top customer service by strategizing proper solutions to customers in a timely manner that resulted in 45% decrease in average call time within a week• Telecommuted with 10 teams from across the US, strengthening self-motivation and proactivity
Tom Y. Skills
Tom Y. Education Details
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Thunderbird School Of Global ManagementMarketing -
Thunderbird School Of Global ManagementInternational Business
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Arizona State UniversityPsychology
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Arizona State UniversityCommunication
Frequently Asked Questions about Tom Y.
What company does Tom Y. work for?
Tom Y. works for Godaddy
What is Tom Y.'s role at the current company?
Tom Y.'s current role is Marketing Director, Commerce Growth and GTM.
What is Tom Y.'s email address?
Tom Y.'s email address is to****@****ell.com
What is Tom Y.'s direct phone number?
Tom Y.'s direct phone number is +148032*****
What schools did Tom Y. attend?
Tom Y. attended Thunderbird School Of Global Management, Thunderbird School Of Global Management, Arizona State University, Arizona State University.
What skills is Tom Y. known for?
Tom Y. has skills like Marketing, Marketing Strategy, Social Media, Social Networking, Brand Management, Team Leadership, Teamwork, International Business, Training, Creative Writing, Iwork, Ilife.
Who are Tom Y.'s colleagues?
Tom Y.'s colleagues are Thomas Meyer, Lydia Moore, Richard Kerr, Jamey Baker, Damn Hi, Mohamed Akhittouch, Shawn Farrell.
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