・Develop strategies and tactics to create public keen awareness of the value and unmet medical needs for Ophthalmological products, and consistent with the objectives of the Company.・Build strategic relationships and partner with key industry players, agencies, and vendors.・Work with global wise companies on new product launch, implement local go-to-market strategies, positioning, and brand awareness of end consumers.・Deliver consistent and accurate project deliverables and communication to internal teams.・Support and coordinate sustaining product activities.Achievements・Manage and develop testimony campaign – 　Increased search results by 349%.　Increased sales by 9.8% YOY.・Outstanding newcomer Award of the year. (2019)・Best Team Award of the year. (Marketing, 2019)

・Define market drivers and consumer insight from business, market and categories.・Establish marketing strategy and marketing action plan include own / paid media and store event.・Develop and manage content for Own media (Website, Facebook and WeChat) .・Manage marketing / product P&L and resource optimization.・Develop CRM system, skin care application and eCommerce platform.Achievements・Established and managed A&P to increase per customers’ transaction by 77%. ・Planned and executed product launch campaign – achieved 195% sales growth. ・Manage and develop social content for CNY campaign – recruit over 22% fans and 235% active engagement.

Marketing・Product strategic planning and positioning.・Campaign budget forecast and control.・ATL and BTL material / Internal Sales Talk development.・Road show / Consumer event execution.・Social media / KOL engagement and management.・Work closely with the global sales and product management team.・Annual running event for branding campaign and CSR.Achievements・Washing machine brand share from 1.6% to 4.0%.・Refrigerator brand share from 0.3% to 1.0%.