Led the creation and execution of strategic marketing initiatives focused on aligning with business objectives, driving brand awareness, and fostering growth. Managed multi-channel digital campaigns, ensuring cohesive brand strategy across all platforms. Utilized market research to support data-driven decision-making, enhancing overall marketing effectiveness and business performance.

Develop and execute marketing strategies in the crypto/blockchain space. Conduct market research to identify trends and insights that will inform marketing strategies. Create compelling marketing content and build brand awareness. Manage and oversee SEO, content and PPC campaigns to ensure optimal results.

• Monitor and select investment strategies to best suit the financial goals of the company • Ensure proper advice and guidance regarding fund management and allocation of assets• Develop a feasible marketing plan for the department and oversee its day-to-day implementation• Plan and organize marketing functions and operations (product development, branding, communications etc.), and ensure they project the company’s unique “voice”• Design and coordinate promotional campaigns, PR and other marketing efforts across channels (digital, press etc.)• Build a highly efficient team of marketing professionals• Create a solid network of strategic partnerships

• Assisting the top management in the development and implementation of promotional strategies across all marketing channels• Overseeing all marketing activities related to advertisement and sales promotion• Analyzing the market to identify the target audience and current market trends• Occasionally assessing [the product/service] to determine if any adjustments are needed to match customers’ demands statistics• Ensuring a positive public image and consistent media coverage of our company’s initiatives/programs/actions and objectives• Managing a team of Public Relations Specialists and assisting in the creation of press releases and social media posts that preserve our reputation• Responding to media inquiries for information release

• Implement, execute, and maintain seasonal VMD based on global guidelines.• Follow up on VIP gifting. Plan and execute local/proximity in-store events.• Translate, proofread, and disseminate press releases and corporate PR materials.• Coordinate photo shoots and follow up on media requests.• Monitor press coverage and provide reports. • Develop and execute annual media plans and monthly marketing expense reporting.• Monitor competitors' activities and market trends.

• Build and execute complex and high-volume allocations for seasonal resets for retail customers across categories including cosmetics and beauty• Responsible for the purchasing project management while collaborating with cross-functional teams, including identifying requirements, placing POs, tracking POs and generating and releasing sales orders.• Provide project status and risks to cross-functional teams to ensure successful onboarding.• Execute and manage POG line listings within prelude in collaboration with CDM team.• Execute EOM cost change for Sales Execution team to execute with customers.• Support continuous improvement focused on allocation functions while working with cross-functional team

• Global travel retail merchandising for IWC, JLC, VC, Hublot, Audemars, Patek, Rolex, Blancplain, etc• Monitoring sales and identifying any losses or stock wastage• Working with suppliers and distributors to negotiate prices and order large volumes• Collaborate with executives, marketers and salespeople to set prices that are good for the market and profit• Getting to know the customer base and understanding their motivation and sales drivers• Reviewing customer feedback to predict sales trends and seasonal stock demand• Briefing staff on stock display and rotation to ensure every space is optimized• Researching and monitoring industry trends and consumer behavior to anticipate demand and changes in buying patterns• Making predictions based on sales data, customer feedback and market trends• Assessing the effectiveness of different product displays and store layouts on sales figures• Reviewing competitors, including pricing, profit, marketing and other progress

• Drive change through translating strategic opportunities into projects & initiatives & facilitating prioritization• Lead & drive strategic projects working with global, regional or market teams• Act as a Project Manager for cross-business unit initiatives• Work with consultants, from scoping, contract process, monitoring project progress & ensure delivery of results

• Manage daily Merchandising responsibilities, including building, editing and maintaining assortment sheets; managing product lifecycle process; maintaining calendar to ensure timely execution of key deliverables. • Run existing sales reports on a weekly basis and distribute to team (33 stores). • Build ad hoc sales analyses that will help the team understand business and consumer trends. Use reports to analyze business trends/identify future opportunities and share findings with the team on a weekly basis. • Analyze global sales, BU feedback and focus group data to create briefs. Market and Consumer Research.• Research competition (online, stores, runways) in order to understand emerging trends and developments in the broader sustainable fashion market and identify voids within the assortment and opportunities for future growth.

Tom Greyhound, Bird by Juicy Couture, Cashmere bag,shoes,& accessories design team. Creating and editing graphics for projects like logos, flyers, posters, websites, and social media - Developing branding materials - Preparing presentations - Discussing requirements with design manager- Developing original ideas - Presenting concepts with the team.

• Participate in the preparation and review project documents. Draft notes and prepare technical annexes.• Prepare conceptual framework / concept notes on new areas of work or development challenges.• Collect, organize and analyze data.• Contribute to the production/preparation of documents, working papers, and conceptual framework/concept notes on area of work or development challenges. • Assist in the development of technical support of new interventions or projects. • Undertake specific research and reviews to produce well defined aspects or segments of work products, including publications, documents and project proposals.• Contribute to the preparation of knowledge and communication products, materials for advocacy and outreach, related to area of work.• Participate in meetings and seminars.