Head Of Marketing
Current• Leadership: Led a team of 12 marketing professionals to exceed targets and achieve significant growth.• Strategy: Working closely with BOD and sale team to develope annual business and marketing plan. Implement comprehensive campaigns that resulted in:o 28% increase in market share for dashcams, positioned VIETMAP as the market leader in Vietnam.o Exceeded first-quarter sales goals for the TEYES Android Head Unit by 30%.o Launched and grew the VIETMAP LIVE navigation app from zero to 500,000 users and 300,000 MAU.• Brand Transformation: Repositioned the brand, revitalizing brand identity and enhancing dealer engagement through a new e-commerce website, updated visual guidelines, impactful brand videos, and engaging dealer displays.• Events: Conceptualized and executed 3 annual product launching events and activations for a network of over 100 dealers across the country.• Digital Marketing:o Executed a successful SEO strategy, achieving top-3 rankings for key industry terms and driving over 300,000 in monthly organic traffic, significantly boosting brand visibility and customer acquisition.o E-commerce Growth: Revamped the e-commerce platform with a user-centric focus, resulting in a 1 billion VND increase in annual online revenue. Built a real-time analytics dashboard to enable data-driven marketing decisions.o Growth Initiatives: Led a cross-functional growth hacking initiative, increasing qualified leads by 70% through collaboration with SEO, influencer marketing, and the National Traffic Safety Committee.
