Brand & Marketing Chief

A. AssessingDevelop and propose brand positioning, conduct market research and determine brand elements and brand personalities.Present a profound and sufficient amount of knowledge about digital behavior of consumers, therefore crafting well-planned digital communication strategyB. Planning & ManagingBe responsible for communication planning, and handle account queries;Propose visual direction and format & proactively do research to improve online social… Show more A. AssessingDevelop and propose brand positioning, conduct market research and determine brand elements and brand personalities.Present a profound and sufficient amount of knowledge about digital behavior of consumers, therefore crafting well-planned digital communication strategyB. Planning & ManagingBe responsible for communication planning, and handle account queries;Propose visual direction and format & proactively do research to improve online social contentManage social media presence for clients and xolve brandingC. Monitoring & ReportingSupervise and follow up every digital communication activity as approved, provide guidance and oversee when necessaryBe responsible for performance pitching and meeting with clientsD. Communication & Public RelationsCooperate with internal team including Account and Brand Manager, Copywriter, and third-parties in production activitiesSupport production in-house Show less

1. Communication Strategy and Planning- Conduct market research and competitive analysis to identify key trends, insights, and opportunities for brand growth and differentiation.- Develop and implement social media strategies and campaigns, staying up-to-date with social media trends, best practices, and new features or tools, and provide recommendations for incorporating them into the brand's social media strategy.- Conduct social media listening and monitoring to track brand… Show more 1. Communication Strategy and Planning- Conduct market research and competitive analysis to identify key trends, insights, and opportunities for brand growth and differentiation.- Develop and implement social media strategies and campaigns, staying up-to-date with social media trends, best practices, and new features or tools, and provide recommendations for incorporating them into the brand's social media strategy.- Conduct social media listening and monitoring to track brand mentions, customer feedback, and industry trends, and provide insights and recommendations for continuous improvement.2. Content Creation and Management- Collaborate with cross-functional teams, including design, strategy, and content, to create engaging and relevant content for social media platforms, aligned with brand tone, voice, and visual guidelines.- Contribute to digital branding planning through the development of social media posts, blogs, videos, and other multimedia assets, actively participating in the content production process by offering valuable suggestions and ideas.- Manage social media accounts, engage with customers and followers, and provide timely and professional responses to inquiries, comments, messages, and reviews, ensuring exceptional customer service and enhancing brand reputation.3. Analytics and Reporting- Analyze social media data to measure the effectiveness of campaigns and track key performance indicators (KPIs).- Prepare and present social media performance reports, highlighting key metrics and insights, and provide recommendations for future improvements. Show less

Assist IELTS instructors in Speaking sessionsHelp students with the IELTS Speaking skill (helped over 10 students achieve band 6.5+ inSpeaking)Work closely with the Academic team (January/ 2021 Best Employee of the Month)

1. To Teaching Assistants (TA)Assisting and reporting to DAM the following tasks:• Evaluate and promote potential TA to Teacher position • Coordinate TA to partake in tasks of both the Academic department and the company, including but not limited to assigning TA to grade writing submissions, or setting TA to support Marketing and Sales events• Conduct and monitor training for newly recruited TA and provide academic training for TA team• Directly contact and recruit TA… Show more 1. To Teaching Assistants (TA)Assisting and reporting to DAM the following tasks:• Evaluate and promote potential TA to Teacher position • Coordinate TA to partake in tasks of both the Academic department and the company, including but not limited to assigning TA to grade writing submissions, or setting TA to support Marketing and Sales events• Conduct and monitor training for newly recruited TA and provide academic training for TA team• Directly contact and recruit TA candidates• Address and resolves conflicts between TA and TA or TA and Teachers regarding teaching activities2. To Teaching Assistant Leaders (TALs)• Monitor the working progress of Teaching Assistant Leaders• Review observation report from TALs and conduct non-scheduled observation if needed• Address, and report inquiries from TAL to the upline manager, including but not limited to facilities or working conditions.3. To Academic Department • Consult on tutoring guidelines for Teaching Assistants4. Administration• Monitor KPI for TA working hours• Build, supervise and conduct procedures related to TA• Check TA regular feedback from students; calculate monthly wages for TA• Evaluate TA performance for the following titles of full-time TA, Best TA of the Month, and regular pay-raise evaluation Show less

Keep tabs on and improve the performance of TAsProvide regular training sessions for TAsWork closely with Academic, TAs, and Customer Service teamAddress complaints & problems of students

- Plan and execute over 12 posts/ month (social posts, testimonials, short videos, interviews)- Monitor, and follow up monthly communication plans on Facebook to reach a minimum of 3x viewsand engagement- Plan social content to catch up with ongoing trends, improve brand image and brand engagement- Write scripts and coordinate with the Studio team to produce frequent video clips that gain aminimum of 100 reactions- Write well-structured content on social media

- Managed and produced content marketing materials on Facebook to recruit at least 50 new followersper month & reached over 300-800 engagements per post- Wrote and adjusted blogs to index them on Google search (Green YEOST)- Wrote and translated Vietnamese blogs into English (and vice versa) to support the sales process- Supported the Brand team to review and ideate content for TikTok videos that attract at least 300views (average views ~250)- Frequently came up with new… Show more - Managed and produced content marketing materials on Facebook to recruit at least 50 new followersper month & reached over 300-800 engagements per post- Wrote and adjusted blogs to index them on Google search (Green YEOST)- Wrote and translated Vietnamese blogs into English (and vice versa) to support the sales process- Supported the Brand team to review and ideate content for TikTok videos that attract at least 300views (average views ~250)- Frequently came up with new ideas for social content on Facebook that help to grow more than 1000followers after 3 months- Designed artworks of different forms Show less