Freelance/ self-employed online marketing specialist. I offer a personal and transparent service in online marketing projects. Internet plays a key role in the marketing communication mix. In my advice I contribute in reaching the optimum spend of the budget for online and the set goals. In the offered services there is an emphasis on Search Engine Marketing, Analytics and direct response campaigns due to my experience on that level. Primary tasks: • Play an advisory role on online marketing and/or campaign management • Develop marketing strategy and set a clear course within the complete makering-communication spectrum • Offer set-up, monitoring, analyses and optimisations of campaigns • Analyses and optimisation of routing aspects of clients on websites/ webshops • Offer advice about branch developments and how to implement in the strategy • Work to the best possible result for its clients and efficient spend media budget

TMG Digitals portfolio holds the webshops Groupdeal and Aanbiedingen.telegraaf.nl. They have daily offers in a diverse range of products against high discounts. The Adwords SEA campaigns played a crucial role in realizing their business targets in turnover and profit. In a period of two years the turnover out of the SEA campaigns multiplied by five and the ROI doubled.

These projects were led by AIM Digital, a company with extensive experience in media. We did several projects for, amongst others, TNT and ABN AMRO Bank . For ABN AMRO Bank we optimized their automated/ programmatic buying by adding white- and blacklists to the buys, in order to protect their brand from dubious content and optimize the quality of the campaigns. We also wrote extensive overarching strategies for the search campaigns.

Emesa is a internationally operating ecommerce company operating in the leisure, travel and retail sector. Over a period of three and a half years I was responsible for the strategic and operational management of the Adwords campaigns of all their brands; Vakantieveilingen, Actievandedag and InpakkenenWegwezen. In this time frame the campaign CPA target was achieved and significantly bettered. We also had a successful launch of the brands in Belgium and I trained online marketeers within the company.

Adnetik is focused on helping its clients improving the results of their online campaigns. Through in house designed technology, campaigns are optimized by smart and targeted buys of digital advertising space. One of the used methods is a thorough analysis of behaviour on internet to eventually show the most appropriate message. I helped Adnetik designing data mining and reporting systems used to benefit both consultants and management. An important aspect was the constant monitoring and analyzing of Key Performance Indicators (KPIs), overall price developments and trends. The findings were used to adjust strategy, seek out new opportunities or to consolidate.

As interim search campaign manager I was responsible for the management and optimisation of the PPC campaigns for the consumer and business market.

Media Contacts is an international interactive media agency (online marketing) part of the Havas Group. As Head of Search I was responsible for the Search Engine Marketing product offering: service quality, pricing, turnover, profitability, staff (recruitment, training, and management of a team SEM specialists)

I was responsible for the development and implementation of the online marketing strategy of clients like Expedia and Peugeot. Tasks: media buys, campaign setup, reporting and optimisation in both graphical/ banner advertising and Search Engine Marketing campaigns.