Martin West Email & Phone Number

I help businesses and brands elevate their visual identity through creative, impactful design—specializing in branding, graphic design, and digital experiences. Always open to chat about your project. Remote or on-site.

Toronto, Ontario, CA

• Developed and implemented a new brand identity for Party City across all digital, social, ecommerce, and retail channels.
• Created a brand book and tools for stakeholders to maintain an exceptional brand consistency.
• Oversaw all omnichannel creative and branding for Party City across all its agency partners.
• Following a marketing plan, developed engaging seasonal advertising campaigns that outlined the creative and marketing direction, imagery and copy for all integrated marketing.
• Created and ran the social media creative and content development following industry trends.
• Developed launch materials and developed product marketing for numerous new products.

Secaucus, NJ, US

• Implement the rebranding The Vitamin Shoppe across all channels and developed all the branding guidelines.
• Led all creative output and brand strategy across integrated channels including promotional campaigns, seasonal events, across all digital, and social media.
• Created and presented 34 campaigns a year making sure all key stakeholder's objectives were met.
• Working closely with teams, brainstormed and guided research led creative output for all projects.
• Effective communicator making sure all work was above client expectations.
• Hands-on creative with strong copy skills, design, art direction, and motion graphics.

New York, NY, US

• Created and pitched to win new business for Google, PlayStation, and Diageo worth 1m.
• Evaluated and hired a creative department to meet client's high expectations.
• Streamlined process, introduced project management and workflow strategies with an emphasis on quality and productivity.

London, GB

• Established and managed creative offices worldwide, often serving as the primary creative responsible for acquiring clients and gradually building teams as resources became available.
• Produced numerous creative brand campaigns spanning TV, print, digital, eCommerce, and social media.
• Achieved recognition with award-winning work for retail brands like adidas, Reebok, Diageo, and Reckitt Benckiser.
• Orchestrated the social media campaign for Finish Dishwashing, growing their following from zero to a million.
• Launched the Beijing office in 2009, expanding the team to 15 members in less than a year.
• Founded and led the New York office in 2005, securing new clients with a global value exceeding 10 million dollars.