Martin West Email & Phone Number

I help businesses and brands elevate their visual identity through creative, impactful design—specializing in branding, graphic design, and digital experiences. Always open to chat about your project. Remote or on-site.

Toronto, Ontario, Ca

• Developed and implemented a new brand identity for Party City across all digital, social, ecommerce, and retail channels. • Created a brand book and tools for stakeholders to maintain an exceptional brand consistency.• Oversaw all omnichannel creative and branding for Party City across all its agency partners.• Following a marketing plan, developed engaging seasonal advertising campaigns that outlined the creative and marketing direction, imagery and copy for all integrated marketing.• Created and ran the social media creative and content development following industry trends.• Developed launch materials and developed product marketing for numerous new products.• Worked effortlessly in a cross-functional capacity with internal teams as well as client’s external agencies.• Led and supported a team of strong creatives remotely for a demanding client with minimal churn.

Secaucus, Nj, Us

• Implement the rebranding The Vitamin Shoppe across all channels and developed all the branding guidelines.• Led all creative output and brand strategy across integrated channels including promotional campaigns, seasonal events, across all digital, and social media.• Created and presented 34 campaigns a year making sure all key stakeholder's objectives were met.• Working closely with teams, brainstormed and guided research led creative output for all projects.• Effective communicator making sure all work was above client expectations.• Hands-on creative with strong copy skills, design, art direction, and motion graphics.• Developed the branding look and feel as well as the tone of voice to achieve a strong emotional engagement that pushes for results in a competitive landscape.• Responsible for hiring a creative studio. Inspired and coached a high-performing talent that increased production output 400% without loss of quality.

New York, Ny, Us

• Created and pitched to win new business for Google, PlayStation, and Diageo worth 1m.• Evaluated and hired a creative department to meet client's high expectations.• Streamlined process, introduced project management and workflow strategies with an emphasis on quality and productivity.

London, Gb

• Established and managed creative offices worldwide, often serving as the primary creative responsible for acquiring clients and gradually building teams as resources became available.• Produced numerous creative brand campaigns spanning TV, print, digital, eCommerce, and social media.• Achieved recognition with award-winning work for retail brands like adidas, Reebok, Diageo, and Reckitt Benckiser.• Orchestrated the social media campaign for Finish Dishwashing, growing their following from zero to a million.• Launched the Beijing office in 2009, expanding the team to 15 members in less than a year.• Founded and led the New York office in 2005, securing new clients with a global value exceeding 10 million dollars.