Tin Phan Email & Phone Number

Escondido, CA, US

• Orchestrated the successful beta launch of the product by spearheading thecreation of an official landing page.
• Conducted stakeholder interviews and synthesized visual directions into acomprehensive style guide and component library of 20+ functional elements tostreamline the design development process.
• Crafted and presented 5+ iterations of wireframes and prototypes tostakeholders, synthesizing feedback to drive iterative improvement in the design.

• Conceptualized and crafted an end-to-end mobile experience fostering user collaboration to acquire career-relevant skills and experience.
• Strategized and charted the interaction design and user journeys of the MVP, utilizing artifacts such as user flows, wireframes, mockups, and interactive prototypes.
• Developed a brand identity and UI kit to ensure seamless experiential continuity throughout all pathways.

• Innovated and prototyped a feature enabling users to discover the optimal local and on-route gas prices within the Apple Maps mobile app.
• Conducted in-depth user research, including 20+ surveys and 5+ in-person interviews to identify consumer gas finding and purchasing behaviors.
• Adhered closely to Apple’s Human Interface Guidelines, meticulously embodying the brand’s visual identity and guaranteeing a flawless integration of the feature.

• Reimagined the homepage navigation and Parking Portal, resulting in a 60% improvement in user’s satisfaction and error-free rate with the permit purchasing process.
• Conducted usability testing with 10+ UCSD students and faculty, identifying inefficiencies in workflows and capturing valuable insights that informed iterative design improvements.
• Complied closely with UCSD’s Brand Guidelines to ensure consistent brand messaging across all touchpoints.

Cognitive Science With A Specialization In Design And Interaction

Ux Academy