• Orchestrated the successful beta launch of the product by spearheading thecreation of an official landing page.• Conducted stakeholder interviews and synthesized visual directions into acomprehensive style guide and component library of 20+ functional elements tostreamline the design development process.• Crafted and presented 5+ iterations of wireframes and prototypes tostakeholders, synthesizing feedback to drive iterative improvement in the design.

• Conceptualized and crafted an end-to-end mobile experience fostering user collaboration to acquire career-relevant skills and experience.• Strategized and charted the interaction design and user journeys of the MVP, utilizing artifacts such as user flows, wireframes, mockups, and interactive prototypes.• Developed a brand identity and UI kit to ensure seamless experiential continuity throughout all pathways.

• Innovated and prototyped a feature enabling users to discover the optimal local and on-route gas prices within the Apple Maps mobile app.• Conducted in-depth user research, including 20+ surveys and 5+ in-person interviews to identify consumer gas finding and purchasing behaviors.• Adhered closely to Apple’s Human Interface Guidelines, meticulously embodying the brand’s visual identity and guaranteeing a flawless integration of the feature.

• Reimagined the homepage navigation and Parking Portal, resulting in a 60% improvement in user’s satisfaction and error-free rate with the permit purchasing process.• Conducted usability testing with 10+ UCSD students and faculty, identifying inefficiencies in workflows and capturing valuable insights that informed iterative design improvements.• Complied closely with UCSD’s Brand Guidelines to ensure consistent brand messaging across all touchpoints.