Bobby Tinsley is the Co-Founder and CEO of SKUx – a leading Fintech innovator. SKUx delivers seamless consumer engagement with secure, intuitive, item-level payments – anywhere, anytime – at the speed of today’s consumer. The Company’s patented platform combines first-party data, mobile branding, offer serialization, secure digital payments, distributed ledger technology with Hedera Hashgraph, and settlement to deliver incremental revenues and real-time transparency for merchants, brands, and payment partners. As a highly sought-after advisor, investor, entrepreneur, author, and former recording artist, Bobby has helped inspire and impact organizations across the globe for over two decades. He has a diverse skill set and background which includes expertise in marketing, organizational culture and performance enhancement, sales leadership, distributed ledger technology, and partnership development.An experimenter and entrepreneur, his curiosity and energy for business began early in his career as a music recording artist and led to him achieving several charting U.S. and international singles. In 2005, he became one of the few artists in U.S. history to have an R&B-themed song chart on the Top-40 Christian Music Pop charts. These accomplishments led to broader work within the music and entertainment industry, specifically licensing content for television and film and dealing in public relations and celebrity representation, working alongside some of the most well-known names in the business. Bobby has negotiated major licensing agreements with well-known publishers such as Sony Pictures Entertainment, and advertising agreements with the largest REITs in North America, including Simon Property Group, Westfield Group, and Brookfield Properties Retail Group to name just a few.Bobby thinks outside the box and is the author of the book “The Difference – You Can Change the World.” This deep desire to make a difference and see others succeed is reflected in his charity, founding with his wife Jessica a family-based, non-profit mission for impoverished women and children: Uganda, Anchor Love Mission. As a musician, Bobby worked extensively with Children’s Miracle Network hospitals and served on the board of Love Our City, Tampa to empower urban families to self-sustainability and success.