Owner and Creator of YouTube channel [ Lazy Lifehack ], offering tutorials focused on Ai tools and productivity hacks designed to simplify everyday tasks, with over 150,000 views and 2,000 subscribers.Developed and executed content strategies, managing all aspects of scriptwriting, video production, and editing, resulting in over 30 engaging and informative videos.Analyzed retention rates and performance metrics to enhance viewer engagement, implementing effective hooks and interesting content to maintain audience attention and optimize reach.Cultivated viewer loyalty by actively engaging with the community and promptly responding to comments.Conducted ongoing research to stay current with Ai trends and tools, ensuring content relevance.Expanded channel visibility through strategic use of SEO, optimizing video titles, descriptions, and tags to attract a wider audience.

Operational Capabilities: Lead the team to fulfill Creative Vision. Lay out processes that take into account both efficiency and timeline. Managed the team’s interpersonal skills and positive attitudes needed for the growth of the team.Strategic Capabilities: Understanding the objectives of large-sized briefs and providing solutions that meet the set objectives. Take note of results and use it as learning step for subsequent works.Creative Ideation: Stay up-to-date with the latest and trendy designs for related projects. Come up with interesting and insightful concepts for complex, large-sized briefs for advertising and design.Craft & Execution: Apply the brand identity in fresh ways while following the guidelines and provide the team with art directions.Communication: Lead the brainstorming and encourage team participation. Express thoughts clearly to the stakeholders. Integrity: Make sure all assets are delivered on time at all times. Always keep the artwork fresh no matter how small the brief is.Grit: Expanding knowledge to diverse areas and sharing it with the team. Go beyond the creative role and improve briefs.Collaboration: Work well with other departments. Provide constructive fair feedback to their works. Encourage and initiate knowledge exchange with the team.

Manage magazine, ads, event production and web design. Ensures that all parties are informed of and meet deadlines.Work on special projects and advertising within a budget and present final results to the client.Proof-reading to produce accurate and high-quality work.Direct other junior designers with their artwork and layouts.Developed creative briefs based on ideas from brainstorming sessions, directions, schedules, and deliverables for the creative team.Leadership and managerial oversight for the team, established overall art directions for the brand and internal client programs and projects, synthesized and orchestrated all creative aspects to the team.