Tinu Don (Silva), Ma., Ba(Hons) Email & Phone Number

Hamilton, ON, CA

St. Catharines, Ontario, Canada

Hamilton, Ontario, Canada

I developed a highly successful communication strategy that articulates MSA’s new vision, mission, and values through an effective and innovative internal and external strategy that aligns with the five-year Strategic Plan-- Including engagement measurable goals and EDI. Increased recruitment campaign goals by 94% and election voter success by over 45%. I.

Hamilton, Ontario, Canada

Oversaw the firm’s integrated multichannel marketing strategy and advertising plan. Implemented digital strategies for SEO and SEM efforts that increased brand exposure by 60% and increased conversion rates by 30%.

Salt Lake City, Utah, United States

Developed internal and external marketing strategies and tactical plans for branding initiatives to a or private student loan product in the Utah market. Utilized digital media analytics tools such as Google Analytics, Facebook Analytics, Moz, and HootSuite

Brock University | Faculty Of Social Sciences Dean's Office.

• Redesigned and maintained faculty website with content and graphics (Content Management Systems [CMS])
• Created visual images, videos, and text for the website
• Designed logos, posters, and brochures for all faculty promotional purposes
• Maintained Brock University branding throughout all platforms
• Conducted research for promotional activities
• Maintained effective working relationships with various campus departments internally and externally to increase technical requirements for online content maintenance

St. Catharines, Ontario, Canada

• Prepared annual training plans and manage its implementation
• Maintained a training course for the SHS Communication Student Peer Team related to media policy, university branding standards, SHS standards, social and digital media, content management systems (CMS), iMovie Maker.
• Supports Directress in providing on- the-job training to their staff on media, communications, and marketing

St. Catharines, Ontario, Canada

• Conducted university-level seminars for first year students on “Introduction to Popular Culture”
• Enhanced knowledge on popular cultural theories and application
• Encouraged students to apply scholarly theories to real life situations
• Responsible for marking and grading course academic assignments, essays, and exams

Department Of Women’s And Gender Studies

• Redesigned the Department of Women’s and Gender Studies website (Content Management Systems [CMS])
• Created visuals-based images, constructed organized methods for content placement, and created effective methods for a user-friendly website
• Maintained Brock University branding throughout all platforms

St. Catharines, Ontario, Canada

• Create efficient communication strategies in educational videos. Research content, create graphics, create/ edit educational videos to increase student awareness on mental health and all health related matters.
• Responsible for SHS design layouts and construction of posters, online posts, and other graphic related items (creating graphics for Student Health 101 online magazine)
• Develop a brand new Student Health Services (SHS) organizational databasea
• Created social media interactive methods to enhance SHS exposure.
• Communicate and collaborate with technical and non-technical professionals on the implementation of goals while sustaining all graphic design, social media, marketing, and communication aspects to the directress of SHS.
• Contribute knowledge, skills, training towards the hiring process of future Media and Communication Coordinators for the team.

St. Catharines, Ontario, Canada

Encoded data through SPSS (Statistical Package for the Social Sciences) for a Communications and Advertising research

St. Catharines, Ontario, Canada

Bachelor Of Arts (Honours), Communication And Media Studies

Specialized focus in advertising.

Master Of Arts - Ma, Popular Culture - Advertising

Research field: Advertising, advertising history, marketing, & representations of immigrants Title of the Major Research Project: Semiotic.

Certificate, Public Relations Corporate Communications