Tinu Cherian Abraham is a senior Public Relations & Corporate Communications professional with over 20 years of varied industry experience. Tinu is currently working a Director - Head - Global PR & Media at UST (formerly UST Global), heading Public Relations, Media relations, and Government Relations globally. Part of company's Global Marketing Leadership Team and reports to UST's Chief Marketing Officer (CMO) and has a global team across 3 continents.At HARMAN, as Senior Manager - Corporate Communications at HARMAN International, he led internal and external communications & managed a small team, reporting to Head of Comms, Corp Affairs & CSR, for the company in India.Prior to Ola and UST Global in PR & Corp Comms roles, He had previously worked in various software engineering roles for over 9+ years in top IT companies like Infosys, Cisco Systems & Juniper Networks. He had worked on software development & testing positions in a wide range of products from Cable Modems, Edge Routers to Mobile Data Gateways. He has graduated in B.Tech degree in Electronics and Communications engineering from Cochin University of Science and Technology, Kochi, India. He is one of the most active Wikipedians in India and one of top 5 Indian editors on English Wikipedia by number of edits. He is one of the very few Indian administrators on the English Wikipedia. He was also formerly in the Board (Executive Committee) of Wikimedia India Chapter and served as the Head of Communications & PR, driving a volunteer Press team for the chapter. He was also a volunteer member of Wikimedia Foundation Communication Committee and have been working as a volunteer for Media relations/PR for Wikimedia movement for more than five years and has been successful in creating media interest in literally every aspect of Wikimedia in India, the result of which is an unprecedented, consistent and supportive press coverage. Tinu Cherian is also a social media enthusiast and has built considerable digital media presence over many years. He is very passionate about social media and considered as one of the most influential non-celebrities in the social media spectrum in India. He is frequently quoted and featured by most mainstream publications and newspapers in India. He has won several awards land recognitions like "Most Influential Twitterati" (2014) ,"Social Media Hero 2014" and recognized as '40 under 40 Top 40 PR Professionals in India' (2016), "Top 100 Influential PR & Corporate Communications Professions in India' (2020) and "20 Comms Profs to watch out for" (2022)