Focus on designing and rolling out scalable marketing programmes, aligned to business strategy and goals for Long Tail and High Value Customers. Involved in building an engaged customer base and actively working with a sales team on scalable enterprise and start-up marketing activities across multiple segments, channels, geographies, and phases of the customer lifecycle relationship.Creating and executing an end-to-end demand generation strategy. This includes outreach to existing customers coupled with net new contact acquisition through offline and digital channels.Leverage cross-channel growth marketing tactics to drive impact and meet acquisition projectionsBuilding and maintaining stakeholder relationships across regional and global stakeholdersTrack and measure program success, making adjustments to continuously improve and maximize resultsManage activities and report against KPIs and budget.

Develop marketing strategy and programs for Journey to Cloud and AI, by working across disciplines and departments in Market, APAC and World WideResponsible for understanding the needs and preferences of the customer, to craft experiences tailors to each client's journey, to drive campaign performance, and improve it overtime.Strategize, implement and optimize campaigns and programs aligned to IBM Cloud Conversations including inbound/outbound, webisodes, customer stories, events, external trade shows, Develop awareness, familiarity and perception for IBM Cloud in key local cities and markets amongst enterprises and commercial customers in the regionCreating a system to track and progress responses through to conversion and ultimately an opportunity, working closely with DDRs, sellers, and partnersWork closely with the Sales teams and Demand Management team to drive opportunity and business growth

Worked as Marketing Lead : Commercial Segment for India/South Asia region at IBM India. Key responsibilities include:Build awareness and support Digital Transformation initiatives in mid to large SMB and increase the Install base shareDrive demand for Artificial Intelligence, IoT, Blockchain, Cloud, Analytics and Security initiativesData driven insights, analysis, reporting and management of campaignsCreation, conceptualization, strategies and execution of customer experience and engagement

Designing and executing modern, digital and analytically based demand generation strategies to deploy campaigns that help buyers visualize and experience what is possible along their path to proficiencyDevise B2B (business to business) integrated marketing campaigns with the aim of acquiring and retaining customersManage the implementation, tracking and measurement of marketing campaignsBrief and oversee the work of internal and external agencies, such as designers, animators, digital marketers who will deliver much of the campaign activityWrite brief, edit and proofread copy for promotional materials within marketing campaignsEnsure that the portfolio brand and identity is adhered to in campaigns and in all communication channelsDeliver regular reports of campaign results, including web analysis and evaluation of KPIsMaintain regular measurement of the ROI of campaignsCollect and use data to inform new campaigns and the evaluation of existing campaignsManage and optimize contents in the website(s)Design, Create and Manage end to end Event ExperienceKeep abreast of current trends in marketing

End to end responsibility for program planning through to execution.Accountable to the brand and customer set business leaders for delivering agreed to levels of program results.Develop the program strategy which supports the business strategy/objectives and integrates the right mix of Demand Generation, Channel Enablement, Channel Co-Marketing, Thought Leadership, Relationship Marketing, Communications, and Direct Response Advertising.Responsible to create a plan that encompasses a 360-degree execution plan after I have finalized my unique value proposition, defined my targeted audience segment to prioritized industries and determined the selected product/solution offerings through a specific routes to market.Responsible to manage the program budget to an expected ROI and achieve/exceed the program objectives.Own and manage agency and vendor relationships in support of the integrated program plan.

Was responsible for the overall Domestic Sales and Marketing operations at IDC India. Was responsible for meeting assigned top line and bottom line targets.Was driving a sales team to service IDC customers for their Market Intelligence, Advisory and Go-To-Market Services requirements for the Indian market. Was responsible for managing the schedule for IDC's Syndicated Research, Multi-Client Study and Go To Market Programs. Plan, strategize and operationalise the go-to-market strategy for key corporate in collaboration with the various research groups, PR and internal team to drive an integrated marketing program.Was responsible for building and enhancing IDC brand across all key audiences and markets.Was managing relationships with close to 60 key IT & Telecom Corporate across India.

IDC is the premier global market intelligence and advisory firm in the Information Technology and Telecommunications Industries. We analyze and predict technology trends so that our clients can make strategic, fact-based decisions on IT purchases and business strategy.Was responsible for Business with functional competencies of Business Development, Consultative Selling, Designing and Launching Marketing Programs for partners and clients of IDC in South & West Region.Ensuring sales and marketing of IDC services to the targeted enterprise customers and their channel partners.To ensure demand generation and healthy funnel for business conversion by getting new clients (Developing) and managing the existing clients (sustaining ­Developing periodical sales/marketing programs).To perform in every stage in the consultative sales process, from qualifying/generating leads to negotiate and close the deal, keeping in mind the broader organizational objectives.To identify and generate demand for market/business intelligence from IT & Telecom Vendors and their channel partners, and convert them into business.Design customised deliverables for client's specific market intelligence, consulting and advisory requirements in IT and Telecom domestic market.Partnering in designing clients marketing initiatives.Pruning client database and account mapping from time to time.Design and deliver client's Go To Market initiatives using neutral platform of IDC by providing the thought leadership and ideas specific to clients LOBs.Process Compliance w.r.t. ISO 9001:2008 and Process improvement projects ­- DMAIC methodology.

Monster.com, founded in 1994 by Jeff Taylor is world's No.1 online career job portal and is a flagship brand of Monster Worldwide, Inc. Monster.com is a one stop career management resource listed in NASDAQ and has a career global network in 26countries.Was responsible to market the whole range of services for both Monster & Jobsahead, which includes Database Access, Job Postings & Branding solution to C1 and C2 corporate clientele with a major focus on New Account and Relationship Management.Account Mapping & contact managementMaintain a live prospects database and manage funnel with calendar of opportunityNeed Analysis, Awareness Creation and opportunity explorationHelping clients evaluate options and build "needs" into e-recruitment solutionDocument basic reports with sales stages and sales expectationsAddressing concerns, demonstrating capabilities, countering competitionPrice Negotiation and Sales Closure exploring mutual gain with a win-win situationAccount review and maintenanceCross sell, Upsell and get multiple location/divisions/group orders by identifying new opportunities from existing clients

As Area Sales Manager was responsible for entire Bangalore Sales and After Sales OperationsHandling the field sales and the inside sales team comprising of sales executives and customer support executivesAddressing concerns, demonstrating capabilities and countering competitionEnsuring internal coordination on services and delivery managementHandling Key Accounts and Corporate clientsCo-ordination with Marketing Department for Brand building activities and AdvertisingActive involvement in appointing ADA's (distributors) and Relationship Management with the dealers.

Pepsi, a renowned world leader in beverages and foods has a well established market in Bangalore with overall 60% market share in Karnataka, India. PepsiCo has ventured into bulk water segment (packaged drinking water) known as AquaFina -25 Ltrs, which has been certified as one of the safest packaged drinking water of all the other brands. Lehar Aquafina is the only international brand and one of the world leaders in packaged drinking water.Market Scanning, Account Planning and Database developmentAccount Mapping and Contact ManagementCustomer CatechizingNeed Analysis and recognition of explicit needsGenerating New Customers - Corporate sales being my top priority.Developing opportunity through intensive interactions, presentation and proposalsCustomer Trouble Shooting. (Cases related to Quality, Volume and Service related problems)Team Handling, Individual and Team Target achievement.Co-ordinating with A.D.A (Authorized Delivery Agent) to check the daily volume generated and also to check the status of the new installations.Customer Relation & Retention