Tiny Sengupta Email & Phone Number

Mumbai, Mh, In

New Brunswick, Nj, Us

• Building a Sustainable & Profitable Business, 60% CAGR over 3 years • Transformed the market from being the smallest globally to the fastest-growing country with 161% growth • Improved bottom-line profitability from negative to 50% over five years• Distribution Automation - Implemented the first fully automated distribution system via SAP and Tally integration, eliminating manual intervention at par with top FMCG process • Distributor & Store Expansion from 6 cities to 15+ cities• Shaping Brand Equity – 5x business growth through 1st Ever Master Brand Strategy; increased penetration from 0.6% in 2020 to 3% in 2023; Market share increase by 12% (1200 bps) in 2023Built an Effie’s Awards-winning brand in India (a 1st for JJVC) • Built the 1st ever Campaign PR and Best Marketing talent • Launched the 1st ever campaign featuring real consumers, KOLs, and celebrities, tailored for Indian audiences • Strengthening foundation through Process and Compliance – Led the 1st Ever Anti Diversion Framework for JJVC India that was adopted across APAC• Building Capability - Talent and Future Ready Team - From 2% to 37% + Diversity Team • Developed a diverse team comprising 50 direct and approximately 100 indirect members• Purpose Led Business - From 2% to 37% + Diversity Team • Recognized among the Top 40 Global Talent in the J&J Global Secondment Program to mentor BNGH’s marketing, branding, and media strategy. • Leader for Gen Now ’24 ERG program for DEI initiatives across J&J enterprise Business • Social cause marketing: Led the marketing & PR campaign for Sight for Kids initiative of J&J that touched 30MM + underserved children in India

Mumbai, In

• Building a Sustainable & Profitable Business - Male Grooming from - 11% De-growth to 33% Growth; Skincare growth of 55% Bio Oil & Parachute Lotion • Profitability growth of 30%+• Brand Equity – Built the Male Grooming Category with Set Wet & Parachute Men for Mass Premium Market, driving penetration from 0.08% to 5%. • Built SET WET as #1 mass market Male Grooming Brand in India • Elevated Bio-Oil from #15 to #7 in India’s skincare market, achieving over 55% growth• Launched the 1st ever digital-led portfolio in Nykaa - Set Wet Studio X, Bio-Oil, and Kaya Youth• Portfolio Innovation – Recognized with the highest no. of innovation in skincare and Male Grooming across Kaya Youth, Parachute Men, Set Wet Gel Relaunch, Set Wet Deo, and Parachute Lotion in 3 years from Mass Market to Premium categories (Existing Brand, Sub Brand and New Brands) • Led The Kaya Youth Innovation and launch for Premium Skincare • Recognized as part of the Best Innovation Team for two consecutive years and awarded as the Most Innovative Leader• Building Capability - Talent and Future Ready Team – Improved diversity to 50%+• Developed a top-performing talent pool for Marico in the Male Grooming and Skincare categories

Ghaziabad, Uttar Pradesh, In

• Managed multiple businesses ranging from $50MM to $200MM, driving consistent growth• Shaped and expanded categories, transforming new brands as well as portfolios > $200MM.• Won the Gold Effie’s in India for haircare - 1st ever for the team and the organization. • Handled a team of 200 + Members (Team Size - Marketing & Sales Beauty Advisors)• Delivered growth of 20%+ across categories • Profitability growth of 35% • Renowned for turning around businesses and pioneering innovative strategies across categories and brandsDabur Vatika Brave and Beautiful Campaign broke all records in the year 2015/16 where it achieved – 6 awards in ( 2 Gold, 2 silver and 2 Bronze) and the massive Grand Prix, Goa feast, It achieved 2 gold and 2 Bronze in Effie’s and 2 Kyurioos that year. Successful Innovation of Dabur Almond Shampoo which was only available in Bottle and in years 1 clocked 5% share in Modern Trade 2nd to the leading brand in leading chains.

Ghaziabad, Uttar Pradesh, In

Ghaziabad, Uttar Pradesh, In

Dabur Acquired FEM bleaches in the year 2009 to strengthen their skincare portfolio.• Managed Due diligence during acquisition • Build a business from 5MM to 30MM• Shaped the Bleaches to hold #No.1 Position and Hair Remover innovation and Equity • Relaunched the Handwashes to build MT presence

Ghaziabad, Uttar Pradesh, In

Dabur gave me oppertunity to deliver on a dream project to craft a new Brand in one of the most dynamic and competitive category Skincare. With strong guidence of my seniors and persistent efforts and a enduring team could develop the brand " Dabur Uveda" Its one of the successful launches of 2009 as rated by the "Business standards" in FMCG. and one of the successful new brand launched in dabur aswell.

Ghaziabad, Uttar Pradesh, In

Joined Dabur in their Digestive Category as the Product Manager for the Brand " Hajmola & Pudin Hara" it gave me and experience in handling a strong health care brand, understand the category insights & develop some strong initiatives to grow the category further.

Benton Harbor, Michigan, Us

Whirlpool has been a short but enriching one , I had the p&l responsibility of micro waves and had to drive relevance to consumer during the hay days when consumers were figuring out cooking in microwave. During my small tenure I had introduced the convection model and had created the entire marketing n sales mix on the same with my team. The model in 3 months contributed to 25% of the revenue mix of micro waves that very year

Düsseldorf, North Rhine-Westphalia, De

Launched the Schwarzkopf professional hair colour & care range in the Indian professional market pitched against L’Oreal professional & Wella Professional from P&G.Business conceptualization: understanding the professional hairdressing business in India, launching & establishing the Brand Schwarzkopf Professional in the business of hair colour and care post getting trained in Hamburg Germany on product, professional personal care business and on PH partnership 1.(Launched Professional, Bonacure, Glatt, Straight Therapy, Oasis in India) Launched the above brands with help of my partnering team and guidance from the global CI team. The SBU was profitable for 3 years and had a CAGR of 25% and above in India. 2.(Established Brand Schwarzkopf as an image leader in consumers mind the hairdressing fraternity) Build a leadership positioning in consumers mind a. Hairdressers through PH partnership program, Conceptualized India’s 1st newsletter for the Hairdressing industry - “Hairsay”, post which Loreal initiated their newsletter in the similar direction. Independently handled all Regional (India & South east Asia) on unique consumer insights which then developed as a regional ( South Asian) AD campaigns.3.(Achievements) Got recognized in the organisation through my seniors in India & in Germany. Received international training in Hamburg for: PH Partnership Program on Salon Business (Hamburg). Was a member of the innovation cell in Hamburg representing India for a year in development of new products and restaging of the existing ones. Received Colour Training on Product rolling launch program and Essential Looks in (Hamburg). Global Innovation training in (Shanghai China). Regional Essential Look and product training in (Bangkok, Malaysia and Singapore) 4.(Achievements) Had worked with international renowned trainers: Few were Simon Ellis, Antony Whitaker, Andrew Jose, Taylor Johnson and schools like Vidal Sasoon & TIGI

I began the stint in Merisant India through my exposure First in Sales for a year in East. Followed by handling Mother Brand “EQUAL low Calorie Sweeteners” as an Asst. Brand Manager. During this responsibility I not only ensured a constant revenue flow for the brand by making the brand as one of the most sought after premium low calorie sweetener’s in the consumers mind “ TG Diabetics & health conscious consumers” During this tenure, i had the privilege to launch the EQUAL “spoonful” pitched against the sugar free powder bottles, a substitute with powdered format in a bottle which was launch with a positioning as “an easy way to make sweets at home” . The most challenging launch was the EQUAL Low calorie drink, which was extremely exciting as it gave me an opportunity to work on fresh consumer insight from end to end Conceptualized & executed the consumer insight which then gave way to the campaign - “Kuch Meethe Pal Zindagi Ke”

Gurugram, Hr, In

I had the privilege of completing my summer internship in the medical marketing team launching Horlicks Plus , an highly specialized product which is prescribed for oncology. Not only i was lucky to launch an active live brand which taught me the real parameters which is required to meet the launch on ground and the how’s to do the same. it taught me how to marry both the marketing & sales to bring it live on ground. Not only i received the knowledge to develop the product but learnt the Go to Market Strategy from the same. East was given to me to launch Horlicks Plus. Bihar & West Bengal are know to be the P1 markets for Horlicks hence it gave a an opportunity to understand the strength and the challenges of these markets. Net net it provided me with a real experience of launching a brand

New York, Ny, Us

As my first job in GE capital it was a great opportunity have an exposure in the financial collection team. GE's rigour training in 6 sigma and a complete training on American state laws & business is something which i will always cherish. I thinks my exposure to GE not only shaped my personality but also opened my knowledge to financial routes to collection

Masters, Mpacm

Management, Brand Management

Intermediate - Economics & Psychology