Tiny Sengupta Email & Phone Number

Mumbai, MH, IN

New Brunswick, NJ, US

• Building a Sustainable & Profitable Business, 60% CAGR over 3 years
• Transformed the market from being the smallest globally to the fastest-growing country with 161% growth
• Improved bottom-line profitability from negative to 50% over five years
• Distribution Automation - Implemented the first fully automated distribution system via SAP and Tally integration, eliminating manual intervention at par with top FMCG process
• Distributor & Store Expansion from 6 cities to 15+ cities
• Shaping Brand Equity – 5x business growth through 1st Ever Master Brand Strategy; increased penetration from 0.6% in 2020 to 3% in 2023; Market share increase by 12% (1200 bps) in 2023Built an Effie’s Awards-winning.

Mumbai, IN

• Building a Sustainable & Profitable Business - Male Grooming from - 11% De-growth to 33% Growth; Skincare growth of 55% Bio Oil & Parachute Lotion
• Profitability growth of 30%+
• Brand Equity – Built the Male Grooming Category with Set Wet & Parachute Men for Mass Premium Market, driving penetration from 0.08% to 5%.
• Built SET WET as #1 mass market Male Grooming Brand in India
• Elevated Bio-Oil from #15 to #7 in India’s skincare market, achieving over 55% growth
• Launched the 1st ever digital-led portfolio in Nykaa - Set Wet Studio X, Bio-Oil, and Kaya Youth

Ghaziabad, Uttar Pradesh, IN

• Managed multiple businesses ranging from $50MM to $200MM, driving consistent growth
• Shaped and expanded categories, transforming new brands as well as portfolios > $200MM.
• Won the Gold Effie’s in India for haircare - 1st ever for the team and the organization.
• Handled a team of 200 + Members (Team Size - Marketing & Sales Beauty Advisors)
• Delivered growth of 20%+ across categories
• Profitability growth of 35%

Ghaziabad, Uttar Pradesh, IN

Ghaziabad, Uttar Pradesh, IN

• Dabur Acquired FEM bleaches in the year 2009 to strengthen their skincare portfolio.
• Managed Due diligence during acquisition
• Build a business from 5MM to 30MM
• Shaped the Bleaches to hold #No.1 Position and Hair Remover innovation and Equity
• Relaunched the Handwashes to build MT presence

Ghaziabad, Uttar Pradesh, IN

Dabur gave me oppertunity to deliver on a dream project to craft a new Brand in one of the most dynamic and competitive category Skincare. With strong guidence of my seniors and persistent efforts and a enduring team could develop the brand " Dabur Uveda" Its one of the successful launches of 2009 as rated by the "Business standards" in FMCG. and one of.

Ghaziabad, Uttar Pradesh, IN

Joined Dabur in their Digestive Category as the Product Manager for the Brand " Hajmola & Pudin Hara" it gave me and experience in handling a strong health care brand, understand the category insights & develop some strong initiatives to grow the category further.

Benton Harbor, Michigan, US

Whirlpool has been a short but enriching one, I had the p&l responsibility of micro waves and had to drive relevance to consumer during the hay days when consumers were figuring out cooking in microwave. During my small tenure I had introduced the convection model and had created the entire marketing n sales mix on the same with my team. The model in 3.

Düsseldorf, North Rhine-Westphalia, DE

Launched the Schwarzkopf professional hair colour & care range in the Indian professional market pitched against L’Oreal professional & Wella Professional from P&G.Business conceptualization: understanding the professional hairdressing business in India, launching & establishing the Brand Schwarzkopf Professional in the business of hair colour and care.

I began the stint in Merisant India through my exposure First in Sales for a year in East. Followed by handling Mother Brand “EQUAL low Calorie Sweeteners” as an Asst. Brand Manager. During this responsibility I not only ensured a constant revenue flow for the brand by making the brand as one of the most sought after premium low calorie sweetener’s in the.

Gurugram, HR, IN

I had the privilege of completing my summer internship in the medical marketing team launching Horlicks Plus, an highly specialized product which is prescribed for oncology. Not only i was lucky to launch an active live brand which taught me the real parameters which is required to meet the launch on ground and the how’s to do the same. it taught me how to.

New York, NY, US

As my first job in GE capital it was a great opportunity have an exposure in the financial collection team. GE's rigour training in 6 sigma and a complete training on American state laws & business is something which i will always cherish. I thinks my exposure to GE not only shaped my personality but also opened my knowledge to financial routes to collection

Masters, Mpacm

Management, Brand Management

Intermediate - Economics & Psychology