Beautiful Lives is the agency for qualitative market research in the Netherlands. We firmly believe that people’s daily lives are the most inspirational source of information for the development of both brands and communities.Our starting point is always: connecting with people. We call it human based research. First, we depict the context of a particular issue and we always zoom out before zooming in. We look at a person as a whole and we use different ethnographic and psychological… Show more Beautiful Lives is the agency for qualitative market research in the Netherlands. We firmly believe that people’s daily lives are the most inspirational source of information for the development of both brands and communities.Our starting point is always: connecting with people. We call it human based research. First, we depict the context of a particular issue and we always zoom out before zooming in. We look at a person as a whole and we use different ethnographic and psychological methodologies to understand what really motivates someone.We create space and impact for our clients by having them look at situations from a different perspective. The perspective of the end user. Only then we translate our insights to the business of our clients. To them, we are more than a research agency: we are sparring partners who take things further and continue where other agencies stop. A solution oriented approach is key, as well as insights with which an organization can really make a difference. Show less

I had always dreamed of going to China to study Mandarin and explore my roots. Though I had these dreams ever since high school, I could never find the time to take a gap year during my studies. So I had decided to follow that dream after graduating from my Masters. When I graduated, I received a full-time job offer at the company I've done my graduation project for. Keeping my dream of going to China in mind, we agreed that I'd leave after a year. So after completing my one year contract, I… Show more I had always dreamed of going to China to study Mandarin and explore my roots. Though I had these dreams ever since high school, I could never find the time to take a gap year during my studies. So I had decided to follow that dream after graduating from my Masters. When I graduated, I received a full-time job offer at the company I've done my graduation project for. Keeping my dream of going to China in mind, we agreed that I'd leave after a year. So after completing my one year contract, I decided it was time to go and explore China. During my stay in Shanghai I've studied Mandarin, explored different parts of China, learned more about the Chinese culture and learned a lot about life. Show less

Novility is a start-up based in the Netherlands with a team composed of hospitality professionals, designers and tech experts. Together, we develop solutions for the hotel industry that aim to optimize operational practices by improving employee skills and productivity. Diversity, collaboration and a shared passion for excellence have taught us to align our views towards a common goal: improving hospitality through the strategic use of technology.The company’s first product, Novility… Show more Novility is a start-up based in the Netherlands with a team composed of hospitality professionals, designers and tech experts. Together, we develop solutions for the hotel industry that aim to optimize operational practices by improving employee skills and productivity. Diversity, collaboration and a shared passion for excellence have taught us to align our views towards a common goal: improving hospitality through the strategic use of technology.The company’s first product, Novility HELP, reinforces current housekeeping training practices through an interactive program. It provides an enhanced, comprehensive educational experience for employees as well as a learning management system that tracks their performance. Show less

As my graduation project I had researched and developed a back-end communication solution for hotel housekeeping. I researched the current workflow of hotel housekeeping and designed a solution to make this workflow more efficient. Presented to the investors of the company with a smart business strategy, I was immediately employed upon graduating from the Delft University of Technology.

As part of the Masters program, a group of TU Delft students from different specializations were presented with a complex challenge by Unilever (internship). We were challenged to design a new product, based on an innovation in the processing of tea leafs. We delivered two concepts, which we presented to the Marketing Director of Lipton in Paris. I was mainly responsible for resource planning, communication and business & marketing strategy.

Concept & Brand Identity Design during the re-branding of the restaurant.