Tiago Oliveira Email & Phone Number

State Of São Paulo, Brazil

São Paulo

Lead the strategy definition and implementation of Off-Trade channel strategies across the system in Brasil, Chile and Argentina. Work closely with our bottling partners to activate in-market initiatives, segmentation of target stores. Create brand activations for top stores and massive market. Main achievements: 1. “Time to Drink’ project since a socialization idea to 50 stores with 2x more transactions to ARTD & CSD Mixers. ROI in 6 months and now are expanding to 150 stores that are targets to category2. 360º commercial Plan with GPA focus on sellout become top #1 customer in ARTD within 20% SOS in top regions (SP+RJ) and become a case to others to engage in our portfolio. Annualy + R$3MM3. Execution guide and trade store helps us qualify our distribution that today reachs 95% stores and with a ICE (hotstop with communication) in 30% stores.

São Paulo E Região, Brasil

Responsible for CatMan process and category development projects on KA clients(Walmart, GPA, Carrefour, Dia, Assai and Atacadão), conduct the strategic thinking of categories exhibition in modern trade channel, lead a team composed by 4 people. Lead KAs to annual category Developtment Plan, assortment and Exhibition Guide, Hot stops definition by category and Launch Strategies in PDVMain achievements: 1. Create Coca-Cola Brazil Gcat Community that after become Latam2. 15% uplift in CSD Aisle Revamp with GPA that now arrive in 500 stores in Brazil3. Cash & Carry end cap with occasion with a meals material fo CSD and Hidratation to Stills. Its on 20% stores with uplift of 35% sellin with Assai & Atacadão in Brazil

São Paulo Area, Brazil

Main Activities: Client Proposal, Industry Trade and GC meetings, Advanced shopper analysis and advices (Channel/Retailer, Decision-Tree, Assortment & Price), Presentation in Events (APAS, ABAD) and Retail KA Account.

Alphaville

Main activities: Team management of 13 analysts, Strategic Planning Categories, Groceries Category Management, Lead Advisors team in Industry, Retail assortment Manager and Vice-Presidency of Support for weekly sales planning.

Itajai

Main activities: Conducting a sales team of Santa Catarina estate. Defining targets, structure, training and client prospection. Production planning / inventory deposit and presentations for Board of Cia.

Main activities: Conduct of best business practices in 30 BrokersExperience in opening trade, support improvements in commercial as well as market analysis defining strategies and performance practices. Training business practices with Sales Managers. Definition of action plans with owners of resellers and Commercial Director.

Main activities: Application of business practices in Resales, working in the planning, organization and team training. Main goal was to shock management in immediate improvements to short-term sales results.

Main activities: Team consists of 3 Business Juniors and an analyst for serving clients in São Paulo and Rio de Janeiro. Substitute direct the Service Manager for internal meetings with the Board and with customer. Responsible CCIL care in RJ and SP, supporting trade and marketing managers in the product accompaniments. Insights generator for product launches and entry of new product categories.

Disruptive Strategy, Business, Management, Marketing, And Related Support Services

Activities and Societies: Team Project about a finance company, case studies of enterpreneurs and some century companies and real time.

Mba, Gestão De Negócios E Mercado De Consumo, 9,5 - Trabalho Conclusão Cuso

Activities and Societies: Estudo de casos, Tecnicas de Negociação Varejista/Fabricante, Gestão de Categorias de Bens de Consumo e Finanç.

Gradução, Administração Em Marketing, 9 - Tcc

Activities and Societies: Projetos de pesquisas, planos de marketing, planejamento estratégico, apresentações de trabalhos, estudos de.