Tiona Eversole Email & Phone Number

Cortez, Colorado, United States

- Establish critical paths including milestones for each project- Ensure that all project phases adhere to the agreed-upon timelines- Collaborate closely with the Sales and PLM departments and external agency partners- Ensure the Marketing team completes its most important initiatives and projects- Coordinate timing and scheduling of projects within the marketing department to deliver all projects on-time, within scope and within budget by leading an efficient creative process- Lead the Creative Brief process - definition of project scope and objectives, timing, resources, follow-up, and involvement of all relevant stakeholders ensuring project success- Run daily creative work in progress meetings and content calendar meetings- Communicate with stakeholders, team members and others on project status, including progress, risk and any issues that may have an impact on project delivery- Take ownership of, manage, and obtain approvals for all change requests, particularly regarding scope and budget

Durango, Colorado

Primary responsibilities are as follows:1. Marketing StrategyDevelop and execute marketing strategy specific to Purgatory.Develop marketing plans and populate content calendars that support measurable resort growth.Charged with MROI measurement and continuous optimization.Partner with the Director of Communications to support media pitches.Oversight of media buying.Provides budget stewardship.2. Tactical SupportWebsite SEO improvements and maintenance.Web content of 2 websites – includes updates (core, plugins, modules, backups), content creation and artwork.Create and manage webforms and landing pages for SEO, sales promotion and conversions.Capture and analyze social data metrics, insights and best practices.Social media management - develop, schedule, coordinate and execute fresh, relevant and engaging content strategies across social media platforms.Identify and cultivate relationships with key influencers.Assistance and oversight for print and digital media buying. Managing newsletter strategy and overseeing copy, content, artwork, segmentation, link management and tracking.Public relations and sales.Draft and disseminate local press releases.Cultivate relationships with local media members and strategic partners (including but not limited to hotels, ski/bike shops, local attractions, Chamber of Commerce, tourism departments, etc.).Support and attend trade shows as needed.Provide event support as needed.3. Leadership Provides leadership and mentoring to marketing coordinators and interns.Create strong partnerships with GMs and other key internal stakeholders.4. DesignWork with creative team to build graphics and campaigns that support the overall strategy in Colorado.

Durango, Co

I am responsible for upholding the values that Adventure Pro Magazine continues to pursue — a lifestyle publication "For the adventurer in all of us."Responsibilities include:•Publication layout and design•Contributor relations — sending out contracts, assigning articles and maintaining deadlines.•Content creation — researching potential story ideas and conducting interviews.•Print issue layout — selecting the articles that will run in the quarterly print edition of the magazine based on content departments.•Uploading online content to the website via WordPress.•SEO — Editing online content to achieve higher rankings in search engines such as Google.•Reviewing the latest gear trends in the outdoor industry.•Social Media management including Facebook, Twitter, Instagram, LinkedIn, Youtube and Flipboard.•Weekly newsletter campaigns — construction and analysis.•Basic photography and production.•Event planning and event management.•Exploring current outdoor trends, up-and-coming athletes, innovative gear brands and the best locations that the Four Corners area has to offer.•Increasing brand awareness through online content, magazine distribution and community engagement.•Assisting sales reps with leads and brainstorming sessions.•Organizing contests and giveaways.

Durango, Co

What's your adventure?I work closely with the Editor-in-Chief to create content related to the outdoor community in the Four Corners area. This includes adventure sports, gear, how-to's and destinations.Responsibilities Include:•Writing articles for both the print and online aspects of the magazine.•Editing all content that goes into the print magazine or on website.•Assisting with social posting.

Durango, Co

I work with clients of all backgrounds in the Four Corners area, many of which are small businesses looking to increase their brand awareness and sales on the internet. My primary duties include managing client accounts on social media platforms such as Facebook, Instagram, LinkedIn, Twitter and Pinterest, improving Google Business rankings and increasing website traffic through blog posting and optimization. Responsibilities include:•Researching digital marketing trends to better provide each client with a successful marketing strategy.•Posting relevant content to the client's social pages.•Creating ads on Facebook, Instagram and LinkedIn.•Customizing ad campaigns to meet the client's specific target audience and marketing goals.•Verifying businesses on Google (if necessary).•Managing Google Business listings.•Creating unique and trending content that will live on the client's website and social media platforms.•Monitoring client analytics reports to improve their specific marketing strategy and help them reach their goals.

Durango, Co

Steamworks has given me the opportunity to pursue an interest of mine: craft beer. I am a Cicerone Certified Beer Server and am currently working at achieving the next level of certification. Steamworks is one of the busiest restaurants in Durango, CO, which has allowed me to better develop my time management skills as well as my positive interaction with patrons. Our clientele ranges from local and frequent guests to first-time visitors, which requires that I provide a positive and memorable experience that continues to perpetuate business. Both my knowledge of the restaurant and outgoing and sociable demeanor are important aspects of my customer service skills. These qualities have also helped in working in an efficient and positive manner with a constantly expanding and changing staff.

Durango, Co

As a raft guide, I am responsible for the safety of the clients on my trip, most importantly those on my boat. I am First Aid and CPR certified, and have gone through extensive training to better ensure that I am prepared for any tasks and obstacles on a trip. Trip leader responsibilities include gathering customers and presenting them with pfd’s (life jackets) and paddles, getting everyone’s attention upon arriving at the put-in and delivering a safety speech, assigning customers to a guide and a boat, and keeping the boats in my company together while communicating with everyone effectively throughout the duration of the trip; this includes talking to the guides I am working with, the employees back at the shop, and the bus shuttle driver in order to guarantee a smooth and error-free trip.

Durango, Co

Durango, Co