Jo Tiongson-Perez Email & Phone Number

Philadelphia, Pa, Us

Philadelphia, Pa, Us

-As part of the Museum’s senior leadership team, oversees an integrated marketing communications strategy to drive revenue and mission based goals across the institution. -Develops audience segmentation, competitive analysis/market intelligence, pricing, promotions, and partnerships to support visitation and program registration, especially as the Museum expands its live virtual experiences and digital resources-Implemented analytics to measure the impact and ROI across paid, owned, and earned media channels-Acts as liaison for the Business Development Committee ; leads the internal Brand and Voice Committee to ensure brand cohesion and DEIA alignment across visual identity and museum-wide communications-Collaborates with internal Museum stakeholders in Learning and Public Engagement, Development, -Visitor Services, Digital Media Center, and Exhibitions as well as external partners such as Penn Medicine and other cultural centers across the Penn campus.

Wilmington, Delaware, Us

Advises on high-level strategies and campaigns to incorporate diversity and inclusive messaging: Beyond a reactive evaluation of “red flags," contributes ideas in a proactive effort to expand and build on creative concepts. Worked on a Giving Tuesday campaign for Sunday Rescue Breakfast Mission, Philadelphia's largest emergency homeless shelter, which exceeded goal by raising over $18,400.Identifies opportunities and available resources to educate the Slice staff about allyship and empower advocacy: Shares trainings, articles, and other tools to help guide critical conversations.Supports Slice’s recruitment efforts in terms of increasing diversity on staff

Philadelphia, Pa, Us

Elected by ICS parents to serve on the ICS' Board of Trustees, followed by an extended term voted in by the Board. ICS is a community-based K-8 public charter school fostering equity and excellence by embracing global citizenship, bilingual education, rigorous academics, and the arts.Contributes to strategic planning, HR policies (new CEO hire in 2018), and fundraising. Participated in a $9M building expansion and a redesign of a bilingual program to strengthen equity and inclusion in admissions. Optimized the Annual Fund giving strategy by incorporating an email and social media campaign yielding up to $30,000 in donations every year.

Philadelphia, Pa, Us

-Led strategy, messaging, creative execution, and analytics of marketing and advertising campaigns to support the institution’s mission and revenue goals.-Secured up to 200% ROI in digital advertising and marketing efforts.-Generated up to 185% growth on social media channels.-Built cross-functional policies across Advancement, Education, IT, Legal, Public/Community programs and Visitor Services teams to drive measurable growth across visitation, enrollment, and engagement from core audiences as well as diverse, younger, and underserved populations.-Developed external strategic partnerships with the media, cultural organizations, local communities, and the city of Philadelphia to expand awareness, visitor engagement-Led an institutional partnership with Wharton to develop a predictive analytics model informing attendance and revenue forecasting as well as pricing strategies.

Philadelphia, Pa, Us

-Built the foundation’s digital marketing infrastructure instituting CRM-based email automation, social media, Google Grants, and Google Analytics to drive and track revenue conversions -Led strategy, implementation, and analytics of the foundation's integrated marketing communications plan including print, TV, radio, outdoor, and digital advertising, promotions, and media partnerships.

Philadelphia, Pa, Us

Managed all internal and external communications, advertising, social media marketing, and audience development initiatives for the foundation.

- Founded a socially responsible organic baby clothing line on a mission to help kids. "Big change starts puny."- Website design, content management and e-commerce set-up of punypixel.com- Product development: Contracted a certified organic supplier in India to manufacture clothing line - Giving strategy: partnered with organizations committed to empowering children such as Cradles to Crayons, Room to Read, and Little Kids Rock, For every purchase, punypixel donated $1 to help support their cause.

Philadelphia, Us

- Managed print and online marketing initiatives from concept to execution to promote the publication's advertising and editorial products.- Copywriting and design of e-mail marketing campaigns, multi-media presentations, media kit, and creative assets for print and online. - Invoicing/revenue reporting; Salesforce CRM database management for the advertising department-American City Business Journals is a unit of Advance Publications Inc., which also operates Condé Nast, Parade, and Vogue magazines, and Fairchild Publications.

- Managed a marketing communications campaign to launch ABC 5's new market positioning and programming- New programming included Price is Right, Wheel of Fortune, and Family Feud licensed from Kingworld Productions and Pearson to launch for the Philippine TV audience- Campaign consisted of TV, radio, print, and online advertising, including product placements within TV shows and events- Produced multi-media advertising presentations for new business development

Certificate In Leading Digital Transformation Program

Ma, Integrated Marketing Communications

Ba, Humanities, Specialization In Communications