• Segmentation and expansion analysis using IQVIA studies: MDTR, DDD, GPS, and RA.• Placement and distribution studies for launches in retail.• Process optimization: automation of reports and routines with low-code, Excel and Power BI.• Conducting trainings with the sales team.• SFE (Sales Force Effectiveness) focal point for Immunology, Respiratory, and Vaccines care.Main project:• Agile development of a dashboard in Power BI to measure ROI and sales team effectiveness (CatAlyZe award).

• Market analysis for the region, covering served and unserved categories, customer insights, competition, and opportunities.• Support in creating business cases for new products.• Coordination of market research projects.• Development of a market intelligence hub, centralizing studies and reports.

[Experience above]Envu was born from the spin-off of the Environmental Science unit of Bayer group.

• Support in the development of Latam projects.• Lead innovation workshops in three languages to foster product discovery.• Coordinate market research studies.• Support in developing and executing internal and external communication plans.• Support the e-commerce business in Brazil and Mexico.Other activities:• BayAfro - Inclusion & Diversity (details in Volunteering section).

• Resolution of incidents related to payments, returns, and tech support in e-commerce.• Monitoring and reporting of satisfaction and service KPIs.• Close collaboration with Sales, Quality, and Product teams.