Tirusha Dave Email & Phone Number

* Making article selection decisions based on the reviews and votes of the Editorial Board and other reviewers* Final-editing of all accepted articles and requesting final approval from authors (if needed)* Preparing the final articles for layout and reviewing the page proofs of the layout* Setting and enforcing deadlines* Writing and distributing status reports every two weeks to the Editorial Board* Responding to all correspondence, forwarding correspondence as needed* Maintaining the Editorial Board mailing list* Maintaining contact with authors about the status of their submission* Selecting, appointing and dismissing Editorial Board members and other volunteers who participate regularly (column writers, etc).* Assisting other staff members as needed

Atlantic City, Nj

Responsible for developing and overseeing the execution of strategic social media and digital initiatives, including developing and managing viral marketing campaigns, creating and supervising high-profile channel accounts, and integrating interactive media into the overall business strategy. Other duties include monitoring and analysis of social media trends and their impact on the company brand, and supervision of an internal team. Responsible for defining and executing a specific social media strategy. Duties may include cultivating new communities and managing branded online communities on the company’s behalf using Facebook, MySpace, Twitter, YouTube and other social media.

• Write press releases for clients to be sent to online, print and television media.• Create artist press kits for distribution for selected media outlets and organize press conferences with select media.• Work with South Asian music artists on PR campaigns, liaising with companies such as Doritos, Interscope Records and Ketchum PR.• Collaborate with TV stations such as Fox 5 NY and WB 11 NY for live performances.

• Managed online community presence for DesiYou through various social networks such as Facebook and Twitter. • Liaised with content creators from outlets such as MTV, YouTube, MetaCafe, and Grab Networks.• Distributed content among DesiYou's social networks and outlets for 30,000,000 users across 55 countries.• Managed & conduct interviews with creators & artists such as Jay Sean, Sean Kingston, Dev Patel, Freida Pinto, Anil Kapoor, and events such as film festivals, Mercedes-Benz Fashion Week (NY Fashion Week) and The Grammys.

• Assisted the VP of Marketing to develop and implement new strategies to increase core business.• Developed marketing plan to analyze business competition and strategize ways to obtain a larger percentage of market share.• Presented sales analysis and project unit forecasts in order to achieve higher sales margins.• Developed new product concepts & marketing plans through market research.• Lead an initiative branching into market or customer based strategy to increase sales.