Tisha Strasner Email & Phone Number

Corona, California, United States

• Spearheading the development and execution of comprehensive marketing campaigns leveraging various channels including content, social media, web, email, and paid search, resulting in increased brand visibility and lead generation• Collaborating cross-functionally to create and implement landing pages, optimizing user experience and enhancing conversion rates.• Managing the marketing funnel, overseeing inbound lead generation tactics and implementing strategies to nurture leads through the conversion process• Developing and managing a content calendar comprising blog posts, videos, and other assets aligned with campaign objectives, driving engagement and brand recognition• Directing marketing projects targeting potential and existing customers, ensuring timely execution and alignment with organizational goals.• Overseeing the maintenance and enhancement of B2B and internal websites, optimizing functionality and user experience.• Conducting in-depth analysis of digital marketing campaigns, sales trends, and customer databases, deriving insights to inform strategic decision-making and drive business growth.• Lead the development and execution of monthly promotions across multiple company websites, collaborating closely with product and sales teams to launch new products effectively• Managing a dynamic marketing team, providing leadership, guidance, and support to foster a collaborative and high-performing work environment

Southern California

• Attracted, trained and motivated a virtual team of seven to support six locations in California resulting in the most profitable year in over 75 years• Developed multi-channel marketing campaigns for a variety of initiatives assisting four of the six locations to sell 53,900 vehicles with an average sales effectiveness of 71% in one year• Trained and educated clients on the company’s new business model resulting in 83% of all purchases made digitally, exceeding the goal of 45%• Streamlined processes to increase efficiencies with 50% fewer team members • Created cross-marketing opportunities for clients at multiple locations increasing sale efficiencies by 7% YoY• Beta tested marketing campaign over four-week period resulting in an 8% increase in quality calls further providing an excellent client experience• Challenged team to improve upon the new marketing campaign, which resulted in an average 49% effectiveness, 24% higher than established goal• Empowered team members to cross-sell ancillary services to existing clients resulting in 20 leads, nine of which made purchased • Developed dynamic post-sale marketing recap for clients, which was instrumental in retaining one vital nationwide client• Condensed four teams into one cohesive and strong team encouraging sustainability efforts with employees and clients Awards and Nominations 2020 Brand Influencer Award Nominee 2020 Key Account Marketing Partnership Nominee 2021 Guiding Principal Award Winner 2021 Brand Influencer Winner

Riverside, Ca

• Created an innovative way for our clients to sell their vehicles at an overall average 80% conversion at 21 dedicated event sales generating over $659k in revenue• Empowered a team of customer service representatives to lead the region in qualified outreach to support a record year• Developed over 50 multi-channel marketing campaigns annually resulting in a 250% increase in social media engagement• Educated clients on the company’s new business model from in-person sales to virtual sales, resulting in a paradigm shift • Successfully transitioned from a one-location in-person marketing department of seven to a one-person department overseeing three locationsAwards2019 Manheim Marketing Innovator of the Year2019 Manheim Digital Marketplace Person of the Year2020 Key Account Marketing Partnership Nominee 2020 Marketing Innovator of the Year Nominee

11625 Nino Way, Mira Loma, Ca 91752

• Executed annual event for a top client resulting in 100% sale effectiveness all four years • Strategically created promotions to entice buyers resulting in a 12% increase in sales year-over-year • Reduced promotional budget by 10% • Created tactically planned promotions to increase internet sales by 18% from 2015 to 2017 • Played an integral role in increasing customer satisfaction by empowering employees with customer services tips and best practices resulting in the honor of receiving Auction of the Year in 2016 • Supervised a team of five Inside Sales Representatives who exceeded monthly goals under my reign

Greater Los Angeles Area

Led and managed promotion and advertising materials for Los Angeles and San Diego auctions. Developed and ran point-of-sale campaigns for commercial consignors, weekly auction sales and special events. Worked independently to develop strategic marketing plans for new business acquisition and to maximize profitability of current business. Created strategy and provides direction in accordance with corporate guidelines to ensure cost-effective marketing tactics are used to achieve business goals. Responsibilities and Duties included:• Strategize and identify, initiate and execute events and marketing campaigns. Plan and coordinate special events to drive desired business results according to company guidelines. • Research and monitor competitive landscape; study local auctions and gain an understanding of local business challenges. Create and implement marketing strategies to address these challenges. Maintain market reports and present findings and coordinate strategy implementation.• Develop brand-appropriate sales proposals to gain new or increased business by creating promotional strategies for key clients and support auction management/sales teams in the successful presentation thereof.• Conceptualize and initiate creative projects. Provide direction to marketing resources to produce and implement the following for campaigns, including:- Advertisements in publications- E-mail campaigns- Web banners- Signage- Creative- Public relations- Printed materials- Promotional items• Coordinate and provide direction to primary point(s) of contact to ensure that all marketing campaigns are properly delivered and executed.• Ensure that ADESA’s brand and corporate identity system are incorporated into all marketing initiatives developed and/or executed.• Procure service vendors and negotiate contract pricing as needed for approved marketing events.

Mira Loma

Responsible for solidifying the company’s role as an industry leader by promoting the brand through a variety of marketing, content marketing, public relations and social media outlets to both the builder and the dealer channels with targeted deliverables to assist in increasing profit margin by: • Copywriting, developing and editing of product collateral, whitepapers, slicks, news releases, etc. • Contributing consistent content socially, including the company blog on a regular basis• Planning, coordinating and directing public relations efforts• Writing, editing and proofing correspondence for marketing department• Researching, managing and deciphering metrics surrounding corporate presence in traditional and non-traditional mediums• Managing the creative process of preparing electronic and print marketing deliverables • Researching and compiling exhaustive competitive information• Maintaining marketing database within Salesforce.com ensuring accurate and complete information• Developing internal and external electronic newslettersProfessional Achievements include: • The development of new website from inception to creation to implementation resulting in an increase of visitors by 65% and an increase in page views by 50% within six months• The creation and distribution of 22 SEO-optimized press releases resulting in media coverage, interviews and other publicity-related opportunities • The advancement of the company’s social media presence, increasing engagement exponentially• Through a coordinated effort, created the company’s first product line brochure since 2007• Create and execute electronic communications to customers and prospects on a regular basis with an average 2% bounce rate and 45% open rate resulting in an All Star Award from Constant Contact

Executed strategic communication and marketing deliverables for the company’s 9-1-1 call handling business unit targeting public safety emergency call centers by: • Creating marketing communications’ materials • Directing public relations efforts• Monitoring metrics• Preparing competitive information• Maintaining Salesforce.com database• Developing electronic newsletters Professional Achievements include: • The implementation/completion of two company-wide rebrand initiatives across all departments• Under a coordinated effort, assisted in the launch of two external websites• The creation and distribution of more than 30 SEO-optimized press releases in both 2010 and in 2011 • The creation of a company-wide social media plan with the implementation of company blog• The development of comprehensive speaking presence at industry trade shows and conferences, as well as maintained editorial calendar • The development and execution of next generation 9-1-1 communications promotional campaigns • The creation and execution of product marketing relative to demonstration strategy, competitive market analysis, development of sales enablement toolkits and overall vision presentations• The development and execution of the company’s Strategic Advisory Council with ongoing events

Executed strategic communication and marketing deliverables for the company’s 9-1-1 call handling business unit targeting public safety emergency call centers by:• Creating marketing communications’ materials• Directing public relations efforts• Monitoring metrics• Preparing competitive information• Maintaining Salesforce.com database• Developing electronic newsletters

Corona, Ca

Spearheaded company’s marketing strategy by driving projects that involve collaboration with corporate partners, which included writing copy for marketing collateral; writing and distributing corporate press releases; writing and updating website content; managing trade show budgets and coordinating trade show efforts; tracking marketing campaigns and providing ROI analysis to company executives; inventing new ways to forge strategic marketing alliances; building customized processes to streamline departmental activities; and the development of branding and marketing strategies by engaging an “in the trenches” execution of marketing initiatives.

Irvine, Ca

Executed strategic internal and external communications via appropriate mediums; project managed executive relations; managed editorial relationships.

Master'S Degree, Organizational Management, Specializing In Organizational Leadership, 4.0

Bachelor Of Arts - Ba, Mass Communications And Journalism, Specializing In Public Relations

Associate Of Arts - Aa, Marketing