Tisha Mehra Email & Phone Number

Calgary, Ab, Ca

Toronto, Ontario, Canada

Toronto, Canada Area

-Liaise with clients to develop ads based on current trends to remain competitive in market-Execute paid media campaigns on various social media platforms like Facebook, Instagram, Twitter, Pinterest on behalf of clients.-Monitor and optimize campaign performance to achieve targeted goals-Track, measure and analyze post launch campaign activities to generate insights for clients-Prepare pacing reports to monitor campaign spends and budget optimizations

Mumbai

-Planned and strategized new marketing ideas to corporate partners and various colleges-Planned, implemented and monitored advertising campaigns through Google Adwords, Facebook Ads, Instagram Ads, Linkedin Ads and Youtube Ads increasing form sales by 30% in a year-Managed the social media calendar and created post content on Facebook, Instagram and LinkedIn-Redesigned the IGTC website and implemented SEO strategy to improve site ranking and engage the target audience to build the online brand awareness-Conceptualized marketing content, communications, and visual strategies to support the brand such as brochures, leaflets, presentations, banners, print and magazine ads and marketing collaterals-Increased brand awareness through participation at various education fairs and events-Created content for magazines such as for the Indo-German Economy, Annual Review and monthly newsletter-Liaised with German companies to grow the programs at IGTC-Facilitated programs for the Indo-German HR capabilities building initiative – A collaborative workshop for various Indo-German Organization

Mumbai

-Developed the institute annual strategic marketing plan and execution-Tracked performance and analyzed data of the online marketing processes: email marketing, social media marketing and Pay-per-click advertising.-Managed the day-to-day posts of the institutes Social Media accounts i.e. writing, editing, monitoring and responding to comments-Proof read and edited material related to the institutes courses i.e. brochures, posters, print ads, social media ads, website content and presentation-Building and engaging a digital brand presence on social media channels-Conducted key word research to identify the high volume key words to target-Acted as point of contact for communication between departments and sponsors for events

Colaba, Mumbai

-Maintained compensation, benefits and performance management systems-Identified staff vacancies and recruit, interview and shortlist applicants-Analyzed statistical data and reports to identify the causes of HR problems and recommended improvements of HR policies and practices-Organized exit interviews to identify reasons for employee turnover-Compiled and maintained statistical reports concerning data such as hires, transfers, performance appraisals, and absenteeism rates-Conducted Employee Satisfaction Surveys-Provided current and prospective employees with information about policies, job duties, working conditions and employee benefits

B.K.C, Mumbai

-Engaged in sales and service of hotel rooms and meeting rooms which included ensuring all details are complete as per clients requirements-Catered to last minute booking of rooms and meeting room which resulted in increased revenues-Handled emails with clients regarding details of booking and ensured event sheet was sent to all departments.-Enhanced hotel revenues through upsellingEnhanced hotel revenues through upselling

Strategic Sales And Marketing In The Canadian Context (Bridging Program)

Activities and Societies: 1. Sales and Marketing Strategies 2. Design Thinking 3. Business Communication

Pgpba, Business Administration And Management

Bachelors Of Commerce, Commerce, 1St Class

Activities and Societies: Music Association, Inter Religious Association