Tisha Wester Email & Phone Number

Southampton, PA, US

Princeton, New Jersey, United States

• SUMMARY OF QUALIFICATIONS
• Lead Healthcare Account Management for OTC Client Brands, driving trial and brand recommendation at the point-of-care
• Manage cross-functional team to develop strategy, brand positioning, key messages, creative design
• Develop annual brand plans, KPIs, budgets and timelines
• HCP advertising and marketing: display, email, direct mail
• Direct-to-practice: patient literature, samples, coupons, surveys

Princeton, New Jersey

CPG Shopper Activation and Promotions Department Director, leading team of Subject Matter Experts (SMEs) to develop national and key account programs for ARM &HAMMER Dental Care, Pet Products and Laundry. Collaborate with agency clients to build partnership programs for Heinz, Smart Ones, OreIda and portfolio.

Lambertville, NJ

Lead annual strategic planning sessions with existing clients to develop fully integrated marketing plans. Develop, manage and grow annual campaigns, including service line hospital marketing and 6-year ACH baking holiday program generating YOY category share gains, coupon redemption and sales. Create and pitch new business proposals, including RFPs..

Greater Philadelphia Area

• Launched digital marketing campaign with social media activation for Trollbeads, generating increased awareness and retailer visits. Procured high-value partners (Lipton, Kraft, Pillsbury) to provide millions of.
• Select clients: ACH Foods, Filippo Berio, Lipton, Kraft, Rubbermaid, and Trollbeads
• $1MM in agency income generation (50% of the agency’s… Show more Launched digital marketing campaign with social media activation for Trollbeads, generating increased awareness and retailer visits. Procured high-value.
• $1MM in agency income generation (50% of the agency’s business) Show less

Greater Philadelphia Area

• Created annual partner campaign programs with consumer activation strategies to generate trial, and increase sales with top meal solution brands (Beef It’s What’s For Dinner / Mrs. Dash) and Gluten Free specialty.
• Clients: Beef It’s What’s For Dinner, Brown-Forman, Hain Celestial and Mrs. Dash.
• Achieved the Dale Carnegie Award of… Show more Created annual partner campaign programs with consumer activation strategies to generate trial, and increase sales with top meal solution brands (Beef It’s What’s For.
• Achieved the Dale Carnegie Award of Excellence (2007 – 2008). Show less

Greater Philadelphia Area

• Created and managed 3-year multi-million dollar event tour for Chivas Regal, including theme development, talent staffing, tour management and venue selection at on and off premise accounts. Generated double digit.
• Clients: Seagram’s Ginger Ale, Chivas Regal, and Church & Dwight (Lambert Kay Pet Products).
• Reggie Promotional Marketing Association Award for Chivas Swings!, 2002. Show less

Greater Philadelphia Area

• Managed national Ice Cream in-store sampling events and merchandising with cause overlay including client budgets and production schedules. Supervised and motivated account team and department heads; ensured client.
• Clients: International Dairy Foods Association, Smucker’s, Breyer’s, and Reddi-wip

Greater Philadelphia Area

Recruited and supervised focus groups who evaluated concepts and products. Managed the sessions; coordinated catering and ensured consumers received compensation (e.g., food, money). Oversaw facility operations (A/V equipment). Trained and motivated staff of four full-time and two part-time employees.

Greater Philadelphia Area

• Event Project Manager, College PromotionsAT&T project manager for national calling card promotion. Trained, managed, and motivated 12 campus managers; each hired staff to run a two-week promotional campaign during.
• Ford Motor Ride Board project manager for 50 campuses.