Organised by the Fullness Social Enterprises Society, TECM is a highly anticipated public education programme that brings together the government, business sector, volunteers, and community to drive ethical consumption and awareness to the sustainability of social entrepreneurship in Hong Kong. In the past decade, it has generated over HK$100 million of ethical consumption with the participation of over 400 social enterprises, corporations, and organisations.Core values of TECM:● 10% Swap for Good: replacing “One Tenth” of people’s usual consumption with social enterprise products or services; and● 2 No 1 Yes:No Almsgiving - Consumers can enjoy equally good products/services from social enterprise.No Extra Spending - Consumers are encouraged to swift their regular purchase to social enterprise.Yes to Social Enterprise - Simply fulfilling one’s social responsibilities by meaningful consumption at social enterprises.