CEO of Able - a next-generation customer data platform. Able is a simple and reliable way to implement first-party customer tracking in funnels based on landing pages and web applications without having to program custom API integrations with Google and Facebook Conversion APIs, CRMs and payment systems.Sign up to try Able - https://www.ablecdp.com/Focused on proprietary sales data integrations and CRM systems since 2016. Wrote a dissertation about using CRM data to support decisions, completing MSc Management in the University of Southampton in 2010.Founded Able upon discovering a pattern in marketing integrations that SMEs and start-ups have to develop to accurately report conversions and conversion sources and manage online ad audiences.An entrepreneur and a software engineering leader with 17 years’ experience. Founded and managed a web hosting company in 2003, entered top 50 of Russian web hosting providers and been sold in 2010. Led development at a large UK-based SaaS sportsbook platform vendor between 2012-2016, heading a 30 person team responsible for the core product, back-office, payment and marketing integrations. Became a runner-up in the MIT Global Entrepreneurship Bootcamp in 2014.