Titta Pitman Email & Phone Number

Responsible for sustainability compliance. Project leader in sustainability projects.EcoVadis specialist.

Project leader in Business Finland project. Sustainability specialist.

I was elected as a member of Imatra city council in 2021 municipal election.

The research focuses on digital transformation shaping B2B-sales management and leadership.

My master's thesis study investigates Finnish university students attitudes towards professional selling and applying to B2B-sales jobs. The results are out! The students rated Finns as salespeople on average 4,5 in a 1 (really bad) -10 (really great) scale. The average attitude towards professional sales jobs is positive and the average attitude towards importance of sales is negative. The study indicates that the attitude measure alone is not enough to predict students' behaviour. Even if the sverasge attitude towards professional sales jobs was positive, students estimated that they were not very likely to work in B2B-sales or apply to B2B-sales jobs. There is a minor correlation between the positive attitude towards professional sales jobs and positive estimation about applying to B2B-sales job. In this study the motivation measure seems to be a better indicator of the future behaviour than the attitude measure. Another finding is that the perceived autonomy and competence towards the B2B-sales job increases motivation to work in B2B-sales. Professional selling has gone through an enormous change in the past few decades. Instead of just focusing on product features, the salesperson has to know and understand the client's business to be able to offer value for the customer. Globalization has increased the competition and the development of the information systems and digitalization has changed the business environment and knowledge gathering for all. The companies and the salespeople need new capabilities to be able to compete in the modern business environment.The companies are looking at the universities and expecting to get skilled and motivated modern salespeople as the students graduate. This study indicates that the universities can increase students capabilities in professional selling by offering sales courses and thus improve students likelihood to pursue a career in professional selling.

Helsinki Area, Finland

Marketing planning for Timanttia Consulting Oy* Content planning and design* Marketing strategy* Brand visibility

Event managementMarketing consultingPublic SpeakingCoaching and training

Finland

Park Expert Finland is anything and everything to do with adventure and fun. We build and consult the building of adventure parks, climbing and boulder walls, playgrounds and pump tracks. Our main focus is quality of materials and safety of people. We work closely with our partners from around the World.I am in charge of- daily operations- supplier negotiations in China- buyer negotiations- contracts- controller duties- invoicing- website parkexpet.fi- marketing- e-commerce Head of communications with our partners in China, Bulgaria, Germany, Sweden, France and Czech Republic

Imatra, Finalnd

Responsible for key accounts and sales management.

Managed the sales team and developed the processes. Responsible for resort events and the local resort marketing.

Board Memeber

Launch of Saimaa Gardens, a big travel resort in South Carelia. Marketing and Communications of Saimaa Gardens and events like Saimaa Open Air.Markkinointi- ja viestintäpäällikkö, vastuualueet yrityksen markkinointi, viestintä ja tapahtumat. Vastuut tapahtumissa: 2011 Saimaa Open Air, projektipäällikkö, markkinointi- ja viestintä, ulkomaisten esiintyjien hosting, 13.000 kävijää; 2010 Hyväri Rock, tapahtumakoordinaattorina Saimaa Gardensin edustajana yhteistyössä Hyväri ry :n kanssa, tapahtuman markkinointi ja viestintä ja yleinen koordinointi, 2000 kävijää; 2010 Yrittäjätreffit, suunnittelu ja toteutus Hyväri Rock tapahtuman yhteydessä, 100 yrittäjää; 2009 goSaimaa Fun vapaa-ajan messut, messujohtaja (5-8/2009), 4000 kävijää.

Doctor Of Science, Kauppatieteiden Tohtori, Business Administration And Economics, Gpa 4.22

Doctoral dissertation: Digital transformation as a driving force in business-to-business sales management

Master Of Science (Economics And Business Administration), Kauppatieteiden Maisteri - Ktm, International Marketing, Gpa 4.65

Major: International Marketing Management Minor: Business Analytics and Digitalization

Diplom, Personal Performance And Business Executive Coaching

Personal Perfomance and Business Excecutive Coach

Bba, Marketing

Marketing and Communications