Megan Tiu Email and Phone Number

- Strategized and organized the overall omnichannel digital marketing strategy for our two main products, ABCmouse and Adventure Academy- Oversaw and managed the production of deliverables for all digital marketing campaigns- Planned and executed several high-value marketing launches with partners including Walmart, Verizon, Dell, and Samsung- Managed a team of engineers, designers, and writers to build and launch multiple landing pages and subscription flows - Coordinated cross-departmental projects between product, marketing, brand, design, engineering, legal, and data analytics- Identified new marketing opportunities and managed projects - Communicated with internal and external stakeholders on a daily basis- Ensured that proper tracking and attribution were implemented in all campaigns- Created systems for digital marketing team to work more efficiently- Collaborated across departments including Product, Data & Analytics, Curriculum, IT, and HR- Utilized tools including Jira, Confluence, Smartsheets, Google Analytics, Google Tag Manager

- Write content for slice-of-life and humor based online short comics- Built and grew IG webcomic from 0 to 15k+ followers using only organic methods (no paid acquisition)- Launched, built, and currently manages online store built on WooCommerce/Wordpress for LNC merchandise- Engage with fans regularly - Negotiate and close brand partnerships- Market current store offerings, commissions, and other monetization opportunities to our fan base- Measure and track weekly, monthly, and quarterly growth- Manage business financials, legal, and taxes- https://www.instagram.com/littlenuggetcomics- http://store.littlenuggetcomics.com/

- As part of a small marketing agency, I managed a team of designers, editors, writers, and developers to build and launch multiple websites and landing pages- Implemented tracking and attribution tools to properly collect data on email, social, and web campaigns - Aggregated and analyzed data from campaigns to find actionable insights to improve future campaigns- Implemented technical SEO best practices to increase page rankings- Created budgeting models for web projects- Managed and maintained client websites- Conducted market research to identify industry trends and market opportunities- Utilized analytics tools including Google Analytics, Google Tag Manager, UberSuggest, Fullstory, Hotjar, CrazyEgg, Mailchimp, and Constant Contact

Marketing & Sales:• Created and designed email marketing campaigns with an average 85% open rate and 20% conversion rate• Conceived and built four websites on WordPress• Acquired new clients and negotiated to increase project budget, set project expectations, and establish deliverables• Forecasted reach, CTR, and CVR for influencer marketing campaigns• Built and managed a network of over 700+ influencers• Communicated and negotiated with brands and built a network of over 200+ brand partnersMarket Research & Customer Development• Recruited and interviewed 200+ potential customers to understand customer needs and pain points• Analyzed and interpreted customer feedback and data to validate/disprove experimental hypotheses• Mocked up wireframes and prototypes for WordPress plugin• Conducted usability testing interviews with 40+ beta usersProduct Management:• Created and executed product roadmap• Prioritized feature development and release to increase user satisfaction and acquisition• Allocated budget and resources to maximize team efficiency• Managed product and marketing team and 20+ overseas workersOperations:• Pitched and assisted with fundraising for seed fundraising round• Managed relationships with various stakeholders including customers, developers, employees, and marketing team• Created HR and onboarding processes

-Helped organize the 2017 Synchrotron Program, a 10 week accelerator to help startups launch and grow into profitable businesses-Managed content and applications for multiple business competitions and startup programs-Developed online portal for internal communication between founders, mentors, investors, and alumni-Managed correspondence between startup companies, professors, USC staff, and mentors-Organized class logistics and teaching materials

-Created marketing strategy for customer acquisition in high-density areas within LA-Increased user base 10x in two months-Distributed promotional materials to 10,000+ potential users-Recruited and managed team of 10 people

-Established USC bridge project with the San Diego Zoo Safari Park-Converting unused monorail bridges into pedestrian walkways-Communicated with zoo staff, EWB-OC engineers, and ASCE engineers to establish multi-year partnership -Maintained progress of deliverables -Coordinated site visits, member events, financials, and proposals for project-Recruited professional mentors to assist students with engineering projects

-Helped launch a shadowing program at Children's Hospital-LA & Keck Medical Center-Grew membership by 150% within one semester-Ensured documentation of organizational practices in compliance with all applicable regulations-Corresponded with health professionals to identify deficiencies in healthcare system-Scheduled meetings & coordinated with executive board and project members to ensure timeliness of deliverables

-Identified missing clients in financial reimbursement system, saving $10,000/year in commission-Identified areas of inefficiency and created streamlined system for quarterly report correspondence-Maintained client portfolios and information databases-Corresponded daily with clients and insurance companies

-Investigated the effects of shockwave propagations on brain trauma-Identified inefficient testing system and created structure for more consistent tests-Designed and constructed magnetic stabilizer for pendulum impactor to ensure reliable results-Troubleshot design failures with 4-person, multi-disciplinary team

-Analyzed genetic mutations in Drosophila melanogaster that caused anomaly of extraneous eyes-Cultivated and bred numerous classifications of Drosophila to observe effects of cross breeding -Organized data from samples & assisted lab researchers in daily tasks