Michael Tivey Email & Phone Number

Warren, NJ, US

Summit, New Jersey, United States

As Marketing Director, I develop and execute strategic marketing campaigns to achieve organizational goals while overseeing daily marketing operations to ensure efficiency and alignment. I lead and mentor a team of marketing professionals, fostering collaboration and professional growth. Additionally, I analyze and report on campaign performance.

Summit, New Jersey, United States

Jersey City, New Jersey, United States

• Created all branding for The Last Match Musical including logos, marketing materials, in-show assets, and social media graphics,.
• Responsible for the development of the website

• Develops creative design for marketing packages, including print materials, brochures, banners and signs.
• Uses Adobe Photoshop, Illustrator, After Effects, and Lightroom to create images/videos and layouts for multiple projects.
• Employs design fundamentals when selecting typography, composition, layout and color in design work.
• Develops and implements licensed products for retail sale.

• Develop original content through social listening and independent sources.
• Downloaded images and provided artistic and technical image manipulation in Adobe Photoshop and Lightroom.
• Edited, toned, captioned and uploaded photographs for publications.
• Curated and segmented editorial content to increase engagement and channel growth.
• Applied current editing and photography tools to tell great stories.
• Wrote content and uploaded it to World Wrestling Flashback’s social meda accounts.

Piscataway, New Jersey, United States

- Review and update website to ensure branch information appears accurately.- Maintain and grow social media sites.- Create branch communications, e-newsletters, and announcements.- Create internal and external print material.- Ensure YMCA brand compliance requirements are met.

Edison, New Jersey, United States

• Designed and created all brand compliant marketing materials including billboards, signs, merchandise (graphic tees, hats), and brochures.
• Worked closely with organizational leadership, including board of directors, to strategically affect direction of operations.
• Created annual budget and developed comprehensive plan to accomplish company objectives while staying within budget.
• Directed staff of 25 personnel and managed budget totaling more than $500k annually.
• Maintained and managed social media accounts for company.

Edison, New Jersey, United States

• Assisted in creating marketing materials to help promote program offerings.
• Established and updated work schedules to account for changing staff levels and expected workloads.
• Managed filing systems for electronic and hard copy documents to keep organized records.

Graphic Design

High School Diploma