Cosm powers experience, bringing you the future of entertainment, today. Cosm is an immersive entertainment, media, and technology company redefining the way the world experiences content through pioneered technology that expands the realm of what is possible.With a 75-year history building the largest and most prestigious planetariums and science centers worldwide, Cosm’s category-defining technology, owned media, and immersive entertainment solutions seamlessly bridge the virtual and physical worlds, connecting people and bringing them together in, what we call, Shared Reality.

As a Product Marketing Director, I led a team of Product Marketing Managers to develop key messaging and brand positioning for our B2B and B2C product lines. By spearheading an in-depth competitive analysis project, we identified our brand's unique position in the industry and effectively communicated our value propositions to our target audience.My strategic approach to go-to-market and demand generation resulted in increased pipeline velocity and business growth. As a cross-collaborative stakeholder, I worked closely with many other departments including product, sales, general marketing and client success teams, to ensure the success of all marketing product launches, campaigns, and events across all of our disciplines.Some of my accomplishments in this role include: - Developing and implementing an effective in-person and virtual event strategy that drove in 30k+ leads and contributed over $12M in revenue to the business in 2021. - Taking full responsibility for customer acquisition, from lead generation to revenue booked. - Creating detailed buyer personas through qualitative and quantitative research to better understand our target audience. - Developing customer journey mapping to enhance our interactions with our client base. - Analyzing market trends and customer behavior by utilizing internal and external data.

As a Product Marketing Program Manager at Flatiron School, I designed, drove, executed, and reported on marketing campaigns to drive pipeline growth and pipeline velocity. With a collaborative and project management-oriented approach, I partnered across multiple channels to achieve software engineering discipline goals.My expertise in building, orchestrating, and monitoring webinar programs, events, demand generation programs, and digital programs enabled me to build brand awareness and drive discipline-focused sales. Additionally, I worked with affiliate partnerships at a national level to grow brand awareness and acquisition targets for their specific discipline.Some of my notable accomplishments in this role include: - Developing and executing successful marketing campaigns that have driven significant pipeline growth and velocity. - Collaborating with cross-functional teams to achieve discipline goals and align with business objectives. - Building effective webinar programs, events, demand generation programs, and digital programs that have increased brand awareness and driven sales. - Partnering with affiliate partnerships to grow brand awareness and acquire new customers in their specific discipline.

As a Regional Product Marketing Manager, I was responsible for managing East regional performance budgets and hosting hyper-localized events to drive end-user engagement. With a focus on building strong relationships with local customers, I leveraged my expertise in product marketing to deliver targeted messaging and drive sales growth in the region.Additionally, I facilitated a brand merge, oversaw a program merge, and worked in conjunction with the City of New York to execute and launch the Web Development Fellowship. This initiative provided 75 underrepresented New Yorkers access and entry into the tech industry, and I am proud to have played a key role in its success.Some of my notable accomplishments in this role include: - Successfully managing East regional performance budgets and achieving growth targets. - Hosting hyper-localized events that drive end-user engagement and build brand awareness. - Facilitating a brand merge and program merge that enabled the organization to streamline operations and increase efficiency. - Working closely with the City of New York to launch the Web Development Fellowship, which has helped to create new opportunities for underrepresented groups in the tech industry.

As a Product Marketing Lead at Flatiron School, I was responsible for overseeing product launches, conducting market analysis, and developing customer acquisition strategies for Flatiron School's locations in NYC, Chicago, London, Atlanta, and Washington, DC. With a strong focus on collaboration, I worked cross-functionally to develop and drive go-to-market strategies for program launches in new markets.Some of my notable accomplishments in this role include: - Successfully launching new programs across multiple markets while maintaining consistent messaging and brand identity. - Conducting thorough market analysis to identify trends and customer needs, and developing targeted marketing campaigns that drive growth. - Developing customer acquisition strategies that have resulted in significant pipeline growth and velocity. - Collaborating with cross-functional teams to develop and execute go-to-market strategies that align with business objectives.

Responsible for managing and driving awareness & sales for SMB related products, as well as developing and executing go-to-market strategies for new business ideas and models. Created web content, conducted end user research and implemented multiple campaign strategies that enhanced the company’s growing position within the market.• Program Management – Developed and executed marketing programs to increase brand awareness, sales, and technical capabilities of the company’s many product lines.• Brand and Campaign Strategy – Constructed branding strategies and launched marketing initiatives for radio commercials, banner ad campaigns, vendor pages, and web content. • Account Management – Collaborated with Office Super Stores and Direct Market Resellers to customize our marketing strategy to complement their market and customers.• Reporting – Delivered presentations for company meetings, dealer visits and strategic partners on competitive analysis, technical specifications, product launches, and marketing strategies.• Marketing Strategy – Collaborated on a cross-functional team to generate strategy and content for the launch of SMB and Consumer based product lines.• Communication – Effectively liaison between sales, vendors, agency, and consultants on all marketing initiatives.• Budgeting & Financial Management – Oversaw budget planning activities and quarterly forecasts for the SMB marketing team.

Responsible for maintaining an established SMB related product line across the 3 regions in the United States (West, Midwest, and East) driving business in both brick & mortar and online sales. Ran several programs with vendors to increase awareness on the pain points of the SMB owner and worked tirelessly to bridge the gap between the Fortune 500 company and the SMB community. • Out-of-the-box Testing – Restructured the unboxing experience for consumer electronic products to create an easier, stylish and unified experience across product lines. Successfully increasing brand and mind share as well as registration rates.• Voice of the customer – Surveyed internal and external customers to better understand product usage and experiences to streamline future products, boxing and materials.• Customer Journeys & Segmentation – Creation of personas and customer lifecycle journeys utilizing Segmentation/Market Sizing research data. • Value Exchange and Ecosystem Proposition – Collaboration with several teams to create an experience based reward program, as well as developed the propositions for the upcoming fully integrate Canon ecosystem.• Training & Analytics – Expanded my knowledge for customer centricity by attending Google Analytics and Customer Connect training.

Chosen as one of two finalists to partake in the Talent Exchange Program between Canon USA and Canon Europe which offers opportunities aimed at developing globally minded leaders with strong strategic capabilities. Focused on customer-centricity, defining customer propositions, launching new initiatives with customer journey mapping and performing out-of-the-box testing in the EMEA region.• Responsible for managing and driving assigned customer experience marketing projects in order to deliver the strategy.• Define, manage and deliver key marketing transformation projects across all customer touchpoints (instore, website, social channels).• Lead the delivery of the Customer Experience measurement framework, working with Market Intelligence, Web, Service and Support teams to track and measure the experience for the end user.• Review customer insight sources (e-commerce, marketing campaign sign up, social media) to identify opportunities for improvement. • Make recommendations, prioritise and plan improvement projects, establishing customer requirements. • Develop the customer experience strategy for Consumer Imaging Group.

Perform advanced research, analytical and communication functions to support and improve Canon’s product development process, in a dynamic rapid development “fast learning curve” environment. Utilize rigorous research and analytical tools. Prepare and produce reports which improve senior level decision-making. Collaborate with professionals from multiple levels of the organization, across many functional areas. • Lead researcher for new business and product launch materials.• Conduct research on the Media Tablet and Smartphone industries that will help to frame future Canon products.• Conduct research on the SMB/SOHO market to better understand what their printing behaviors and needs are.• Work along side of 3rd party vendors to conduct focus groups pertaining to current or future Canon products.• Project leader on Canon Naming, Branding, and Segmentation studies.• Create monthly market research reports for the Marketing Team.• Generate surveys to better understand what Canon’s ideal customers want and need in future products.• Present printer market analysis to the Sales and Marketing Teams during product training sessions.• Develop reports that compare Canon's growth to that of their competitors by company.• Attend several conferences to further develop business relationships and to increase my knowledge of the overall Printer Market and related industries.• Attend multiple conventions throughout the year (CES, PhotoPlus, Small Business Expo, etc.) to speak directly to consumers about Canon Products.• Train new team members on the research and printer industries.

Conducted research, analytical and communication functions. A primary focus was the in-depth understanding and analysis of Canon’s competition – products, technologies and competitive landscape. • Create weekly market research reports to the Printer Marketing Team.• Consult with several research companies to provide accurate competitor analysis to the Printer group.• Provides custom reporting for internal and external customers.• Create shelf share analysis of Canon's printer growth compared to its competitors.

Initially hired as a temporary employee, working directly under the Director of Printer business Planning. Quickly recognized for initiative, ability and problem-solving skills. Rapidly given increasing responsibilities. Hired full-time within four months. Within a year, given responsibility of the e-commerce channel, and procuring the proper level of inventory at the warehouse. • Created daily, weekly and monthly sales reports for the Printer Marketing Team.• Responsible for maintaining healthy inventory levels for Printer product on Canon’s E-commerce site.• Handled the payment of all the invoices for the Printer Marketing Sales Group.• Utilized many sales systems for custom one-off reporting for internal clients.

• Maintained all aspects of staffing, opening and closing of resident communities, including a 500-student, co-ed residence hall and a 270-student, co-ed residence hall.• Directly supervised, trained and evaluated a staff of up to 15 Resident Assistants, and 35 work study employees.• Adjudicated over 100 hall-level Student Conduct infractions per year, along with enforcing all University policies and regulations.• Managed a hall budget of $5,000, as well as track fundraising monies raised by the hall.