Strategic Planning• Use sales forecasting and strategic planning to ensure the sale and profitability of products; analyzing business developments and monitoring market trends.• Conceptualize and implement business strategies and projects with a view to penetrate new accounts and expand existing ones.Sales, Marketing • Marketing with focus on bottom line, by ensuring optimal utilization of resources. • Maintaining relationships with customers to achieve business targets. Develop marketing plans based on customer preference and drive sales volumes.• Conduct competitor analysis by keeping abreast of market trends and competitor moves, to achieve market share metrics. Evolve market segmentation & penetration strategies to achieve targets.Channel Management• Enabling business growth by developing and managing a network of Channel Partners across assigned territories.• Commissioning & launching new Centers as per company standards, monitoring day to day operations.• Guiding and training partners to accomplish set revenue and business targets.Key Account Management• Develop relationships with key decision makers in target organizations for business development.• Manage activities pertaining to negotiating/ finalization of deals (commercial) for smooth execution of sales & order processing. • Responsible for credit control & receivables management. Interface with clients and constantly striving to improve customer satisfaction and cultivating relations with them for repeat business.