I am leading a team of 5 to build and develop GoTo Employee Value Proposition (EVP) #EmpowerProgress including its business units EVP: Tokopedia, Gojek, GoTo Financial, and GoTo Logistics; and covering 4 operating countries: Indonesia, Singapore, India, and Vietnam.Curating employer branding owned-channel contents on Instagram, Linkedin, Glassdoor, Blog, and Career Site to strengthen employer brand credibility and increase audience awareness, engagement, and talent acquisition.Managing brand activation initiative in 360 manner to achieve expected audience engagement & talent acquisition —> Main initiatives: GoTo Engineering Bootcamp (Fast Track Career Opportunity in Tech), GoTo Devcamp (Annual Technology Bootcamp & Hackathon Competition), GoTo Goes to Campus, and GoSyn with GoTo.Building a strong partnership with universities and tech-related communities to nurture Indonesia’s young tech talent while enriching the talent pool.Achieving FastCompany’s Best Workplaces for Innovators (2022), PR Week’s Best Employee SupportAsia-Pacific (2022), LinkedIn Talent Awards: Best Employer Branding (2022 & 2023).

Leading a team that builds Tokopedia Employee Value Proposition #FindYourPurpose and communicate it externally and internally.Managing an omnichannel marketing strategy to elevate employer brand awareness, engagement, and acquisition in the talent market, including but not limited to social media marketing, digital marketing, event marketing, and public relations.Crafting internal communications strategy across internal touch points to enhance culture and employee engagement as well as employees’ understanding of the company’s policies.

- Creating and presenting the project proposal to the prospects to win the pitch presentation.- Formulating the competency-related problem based on the competency analysis result.- Creating competency development solutions as well as allocating the required resources to meet the project objectives and expected budget.- Building and retaining relationships with existing and upcoming clients.

- Reporting the overall business process and results directly to Chief-1.- Building a meaningful customer experience for AIA-Gojek partnership program through E2E digital solution. - Building and monitoring AIA-Gojek strategic partnership unique proposition through digital product & marketing strategy based on the targeted customer profile, customer journey, and brand promise.- Delivering product availability and online sales management.- Crafting 360 marketing initiative with internal and external stakeholders to achieve expected marketing & business objectives.- Collaborating with Legal, Compliance, and Risk Team to make sure all business processes run well based on the Good Corporate Governance principles and Indonesian Financial Service Authority (OJK) regulation.

Expertise: Brand Management, Corporate Communications, and Integrated Marketing Communications• Strategic Planning- Crafting a strategic direction to meet the client objectives based on the primary and/or secondary data collection and analysis.- Translating the strategy into the tactical brief to the internal and/or external executional teams.- Supervising, evaluating, and reporting the execution and the result of the strategy. • Account Management- Creating and presenting the proposal to the prospects in order to win the pitch presentation.- Creating the project quotation and pricing based on the scope of work, project execution budgeting, and the expected revenue. - Building and retaining the relationship with the existing and the upcoming clients.• Client Portfolio- Entertainment, Media, and Sport (EMS):Andien, Raisa, Juni Records, Asian Sound Syndicate, Erwin Gutawa Music School, Borobudur Marathon, Yayasan Lari Nusantara (NusantaRun), Kompas Daily, Kompas100 CEO Forum- Others:Apple Developer Academy, Unilever, Danone, Combiphar, Fujifilm, Kementerian BUMN, Bank BNI, Xdana Mutual Fund, Dua Coffee, Red Eye Group & Thamrin Group.

• Teaching an Introductory Business & Management tutorial course.• Conducting a debate & business plan competition as one of the student requirements to pass the course.• Evaluating student performance and giving constructive feedback.

• Conducting a primary & secondary investigation to gain internal & external insight about the existing employee value proposition of an agriculture company in order to diagnose the current situation and formulate the problem.• Overcoming the problem by creating the new employee value proposition strategy based on the data analysis.• Selected as the top 60 students across Indonesia. Young Leaders for Indonesia is a youth leadership development program initiated by McKinsey & Company aiming to develop Indonesia’s youths through real case immersion and mentoring program conducted by McKinsey consultants & clients.