Founder, Ceo, Head Of Product
San Francisco, California, Us
Building Edily to improve Edtech for the creator economy! We're like the creative and fun learning content on TikTok meets an app with educational features!Throughout my time at Edily, I:• Originated the idea, dreamed the vision, interviewed potential customers, conceptualized, built, and launched Edily, a “TikTok for learning” mobile app that combines AI-driven personalized learning pathways with engaging, creator-made video content• Led the build of the Edily app. Designed app screens in collaboration with designers, built all user stories in Jira, and led a team of 3 software engineers to build a Flutter app with AWS backend and deployed to the iOS and Google Play Stores• Recruited and managed team of 5 full-time, 30+ part-time professionals, including my cofounder, software engineers, marketing specialists, curriculum developers, content creators, and more, fostering a culture of innovation, collaboration and fun• Directed the company's comprehensive strategy including business model, go-to-market / channel, customer segmentation and experience strategies, all while solidifying core KPIs to reach over 5,000 app downloads, 10% retention, and 1,000 peak WAUs• Successfully secured funding of over $480,000, including grants, such as the prestigious Yass Prize for Education, and angel investments, by articulating the company's vision and persuading investors to invest