• Analyzed performance of digital and streaming platforms, turning insights into actionable tactics across departments, helping unique visitors to grow by 46% over the last year. This includes the development of CTV growth strategy and paid media management; YouTube content and SEO strategy; identifying mobile app linear promotion opportunities; and providing content insights to capture audience engagement on air and online• Provided daily story engagement reporting on 6abc digital platforms, helping to drive editorial decisions for the WPVI News Department. These insights not only aided news managers in identifying which stories to cover, but also provided a gauge for the stories that had waning interest or alternative angles of intrigue to pursue• Partnered with content and marketing executives to assess premium content initiatives and paid marketing campaigns. My insights have helped enhance resource allocation based on data, increasing editorial and marketing efficiency and optimize the digital marketing budget (25% of entire marketing budget for FY24)• Collaborated with sales management and account executives to identify new revenue opportunities based on content engagement and provided key performance insights to enrich sales conversions by refining sales approaches and enhancing client presentations, resulting in numerous station sponsorships

• Strategically developed and managed 6abc’s social media platforms, including Facebook, Instagram, Twitter, and YouTube, enhancing brand visibility and engagement through innovative content strategies.• Excelled in the rapid distribution of breaking news across multiple platforms and devices, ensuring timely and accurate delivery that maintained audience trust and engagement.• Oversaw and mentored a digital video production team, significantly increasing the volume and quality of video content on 6abc.com, which contributed to a measurable boost in audience viewership and interaction.• Designed and implemented comprehensive digital production training programs for News Department members, equipping the team with the skills necessary to produce high-quality content in a fast-paced newsroom environment.

• Communicated daily story objectives with staff and facilitated discussions across departments to find ways in which our team could maximize delivery across website, mobile apps and social media

• Content creation and management of 6abc.com homepage and channels• Project management for 6abc.com, with initiatives such as ‘Right Now on the Net’ and ‘The Parenting Channel’