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Media Executive passionate for driving efficiency by leveraging technology and business process standardization.
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Svp, Product And DevelopmentAffinityx Jan 2024 - PresentElgin, Il, Us -
Chief Commercial Officer (Cco)Driveniq Jun 2023 - Dec 2023Towson, Maryland, UsDrivenIQ specializes in first-party, privacy-compliant consumer data and audience technologies, which include Identity Resolution, Audience Curation, Data Enrichment, Models, and Analytics. These technologies empower marketers to collect, enrich, activate, and monetize their first-party data assets.DrivenIQ supplies data to some of the world's largest DSPs while assisting Fortune 500 companies and large enterprises in establishing 1:1 relationships with their ideal customers through meaningful marketing efforts. If your business aims to reach and engage with ideal customers and significantly maximize advertising spend, we invite you to visit our website. -
Strategic AdvisorKaya Now Apr 2023 - Dec 2023Boca Raton, Fl, Us -
Chief Executive OfficerKaya Now Oct 2022 - Apr 2023Boca Raton, Fl, UsKaya Now is a media and technology holding company bringing comprehensive solutions to the advertising space. With a focus on the cannabis industry, our mission is two-fold: to unite cannabis consumers globally and to curate audiences that drive the performance of cannabis advertisers, publishers and ad buyers. Our direct-to-consumer platform operates a cannabis-friendly social media mobile application, newsletter and website that inform our business-to-business platform, a verticalized marketplace that enables digital advertisers to reach audiences at scale and better understand the behaviors, preferences and attitudes of cannabis consumers. -
Chief Monetization OfficerKaya Now Jun 2021 - Sep 2022Boca Raton, Fl, Us -
Gm Of North America, Svp Of Professional ServicesMediamath Mar 2020 - Jun 2021New York, Ny, Us -
Svp, Head Of Professional ServicesMediamath Sep 2019 - Mar 2020New York, Ny, UsOur technology and services enable marketers to reach the audiences they want at the scale they need to achieve the outcomes they desire. Since 2007, when we created the first software for real-time media buying, MediaMath’s global infrastructure, vast partner network and quantitative approach have delivered transformative results – truly strength in numbers.Today, marketers are adopting our vision. They are engaging in one-to-one conversations with customers and prospects across display, social, mobile and video. And they’re focused on real business outcomes rather than user clicks.MediaMath is partnering with the most forward-thinking brands and agencies to accelerate these changes. We build on the leading edge of technology and innovate at scale. We combine an open platform – purpose-built for enterprise marketers and powered by machine learning – with scaled, privileged inventory, exclusive data and industry-leading training and support. -
Svp Of Strategy & OperationsMediamath May 2019 - Sep 2019New York, Ny, Us -
Gm Of Enterprise Business DevelopmentThe Trade Desk, Inc. Mar 2017 - May 2019Ventura, Ca, UsThe Trade Desk is a technology company that empowers buyers of advertising around the world. Founded by the pioneers of real-time bidding, The Trade Desk offers a self-service technology platform to manage data-driven digital advertising campaigns. Buyers can create highly personalized ad experiences across various channels, including display, native, video, audio, and social, and on a multitude of devices, including computers, mobile, and TV.Advertising campaigns powered by The Trade Desk take advantage of market-leading targeting capabilities, full-funnel attribution, and detailed reporting that illustrates the consumer journey from initial impression to conversion. -
Vice President Of Professional ServicesOperative Jun 2015 - Jan 2017New York, Ny, UsOperative is the global SaaS leader in digital advertising business management solutions for major media companies. Operative’s client base, which controls over 20 percent of the global ad market, includes NBCUniversal, Meredith, Refinery29, Wall Street Journal, Comcast, BuzzFeed, VICE Media, Vox, and Cox.Highlights • Reduced time to revenue from 11+ months average across the portfolio to under 60 days.• Drove new revenue recognition policy that allowed for immediate recognition of 50% of setup fee.• Lead the growth of a new programmatic service that grew to over $250k/mo. in less than 8 months. • Member of the Senior Management Team that drove a successful exit with a sale to Sintech Media.Responsibilities• Lead the global consulting and support practice that includes 40+ employees on 5 continents. • Drive client engagement standardization across all product lines and services to drive consistency, efficiency, and scale. The project scope included full lifecycle from Pre-Sales support through Project Closure and transition to Support. These standardizations resulted in reducing our engagement timelines by over 50% with a 95% on-time completion. • Spearhead GTM initiatives aimed at launching new digital services and solutions to support the growth of the managed services portfolio. This includes early sales initiatives and driving specification changes to ensure that we stay aligned with the market across all stages of development. • Key contributor to the development specification process representing the voice of the customer and emerging market requirements identified through support cases and implementations.• Responsible for addressing any risks across all customer implementation engagements.• Mentor team members to drive staff development and embrace new standardization culture. • Developed a new customer success program to promote end-user adoption and create a professional services revenue stream from best practice consulting engagements. -
Vice President Of SolutionsOperative Apr 2012 - May 2015New York, Ny, Us -
Vp Of Solution ManagementAffinity Express Jan 2008 - Apr 2012Elgin, Il, UsAffinityX is the leading white label creative and marketing services partner for companies that serve SMBs. They drive new revenue by offering a diverse portfolio addressing all their customer’s needs, from physical to digital. The world's best SMB-focused companies depend on AffinityX’s technology, processes and insights to secure their success.Highlights • The AESB product line grew the company’s revenue by over 200% over my tenure.• Built the entire team in under 10 months with a retention rate averaging over 6 years.• Member of the Senior Management Team responsible for global operations and process.Responsibilities• Primary discovery agent in the pre-sales lifecycle. Document customer use case and coordinate the development and presentation of a vision of a strategic solution to meet the customers’ specific business requirements and showcasing our competitive advantage.• Lead the global team that architects, develops, supports, implements, trains, and documents the technology used to support the Advertising Services division of Affinity Express. • Architected the New Client Implementation process across the portfolio evolving and implementing offshore change management models for each new outsourced product. • Conduct an annual operations evaluation that resulted in detailed recommendations to drive an enterprise wide “Continuous Improvement Program.” This program was focused on quality, system/staff development, and process efficiency to drive the continuing evolution of our products and services.• Responsible for all service bureau application operations serving over 3000 daily users actively participating in the advertising production cycle for 18 different media companies. • Responsible for all new advertising technology evaluations with a focus on customer relevancy, potential impact on process efficiencies, or ability to drive new market growth. -
Director Of Publishing TechnologyNew York Daily News May 2006 - Jan 2008New York, New York, Us -
Advertising Systems ArchitectNew York Daily News May 2005 - Apr 2006New York, New York, Us -
Senior Technical ConsultantOnevision Inc Aug 2001 - May 2005Regensburg, De
Tj Ceballos Skills
Tj Ceballos Education Details
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Saint Vincent College -
Cba
Frequently Asked Questions about Tj Ceballos
What company does Tj Ceballos work for?
Tj Ceballos works for Affinityx
What is Tj Ceballos's role at the current company?
Tj Ceballos's current role is Technology, Strategy, & Operations Executive.
What is Tj Ceballos's email address?
Tj Ceballos's email address is tc****@****ath.com
What is Tj Ceballos's direct phone number?
Tj Ceballos's direct phone number is +173268*****
What schools did Tj Ceballos attend?
Tj Ceballos attended Saint Vincent College, Cba.
What skills is Tj Ceballos known for?
Tj Ceballos has skills like Advertising, Management, Publishing, Project Management, Digital Media, Integration, Leadership, Online Advertising, Strategic Partnerships, Process Improvement, Pre Press, Team Leadership.
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