Created the website, www.ChicaAndJo.com with a business partner.Charged with the creative thinking behind half of the projects on the site as well as all of the public relations and marketing for the site. Negotiated features on CNN.com, LifeHacker.com, ABCnews.com, The Island Sun newspaper, Buzzfeed, and the Lexington Herald-Leader (April 22, 2009).

Writes/produces content marketing and communications, including press releases, website posts, social posts, e-mail messages, post cards, print collateral, etc.Works with Digital Marketing and CRM Coordinator to assist in developing and executing marketing and PR strategy, with the goal of advancing the brand, mission, programs, resources, services, events and achievements of the organization to targeted KET Education and PBS KIDS audiences and constituencies through effective and measurable strategies.Helps identify key media, individuals and organizations in order to effectively disseminate KET’smessaging through third-party communications, thereby raising awareness and visibility of KETEducation and PBS KIDS programs and services.Stays abreast of issues that align with KET’s primary areas of focus, especially education and parenting news, and successfully engages KET in the conversation through our various programs and services.Collaborates with other members of the Marketing Division, Education Division and External Relationsto ensure success of all marketing/communications efforts.

COMMUNICATIONS & CONTENT MARKETING MANAGER 2015 - 2017Responsible for developing the voice for all online and print marketing material for the organization. Works closely with all marketing and sales functions to maintain the highest messaging standards. In addition to writing, editing, and proofreading all content, facilitates the addition of timely updates and newly created content to the website, ensuring that continued fresh, rich content is regularly added to the site. Leads the editorial direction of our monthly marketing initiatives and works closely with technical, creative, and marketing members of the organization.DIGITAL & SOCIAL MEDIA MARKETING MANAGER 2014 - 2015Responsible for leading social marketing efforts and Blogger Outreach Program while managing and expanding broadened digital marketing efforts. 28% Facebook 'likes' growth over 6 months117% follower growth on Instagram in 5 months41% follower growth on Twitter in 5 monthsCREATIVE MARKETING MANAGER 2011 - 2014Coordinated and managed design team, internal and external, to create projects used for vendor support and marketing. Managed social media and blogger outreach functions. Acted as the company spokesperson for partnerships with other businesses. Sought out new partnerships in order to grow exposure for DecoArt and its products. Interacted with sales team to ensure that their marketing needs were being met. Organized and planned all trade and consumer show booths.

Supported IBM Internet Security Systems (IBM ISS) by gathering and writing information for sellers to include in newsletters, on Web pages, within blogs or in emails. Led a team to redesign the communications strategy for the service product lines. This team rolled out the use of collaborative technologies such as blogs and wikis to better reach IBM's sellers and save time, money and effort across the team. Acted as the team lead for all content published to the IBM PartnerWorld site (an external site for IBM business partners) for IBM ISS. Produced the IBM ISS customer newsletter for the Americas group. Led the development and publishing of the "Executive Win Wires" for the IBM ISS Americas group, which involved working with executives to craft messages to the sales team.