I was recruited by family members to run GlenEden Labradoodles, a dog breeding business, and manage a 66-acre horse farm while caring for my 83-year-old mother-in-law, who was recovering from an equestrian accident. My priorities with the dog breeding operation were updating the website, establishing social accounts, improving SEO, creating an online puppy application, and setting up PayPal and Zelle accounts. Next was organizing the kennel, physically and operationally. This involved giving breeding dogs dedicated runs, installing shelving units, and migrating dog records from spiral-bound notebooks and binders to spreadsheets. I cut dog food expenditures in half and reduced payroll hours. I learned how to vaccinate and worm puppies, care for nursing dogs, and properly wean puppies from their mothers. Website traffic is up. Puppy puppy sales have been steady in a very crowded breeding market. We have a growing and engaged social media audience. In 2023 my puppy sales totaled $488,900.

Built a brand dedicated to small dog owners. Launched on Shopify, DinkyDogClub carries essential accessories sized for small-breed dogs, such as harnesses, warm weather gear, and luxury pet beds.As the sole proprietor,I manage the Shopify website, craft product descriptions, handle email marketing, and create content for a Facebook page with 117,000 followers.

Co-Founder, Writer, and Creative Director at this highly respected agency well known for its creativity. During my time with HOOK, I helped develop strategic ideas and campaigns that generated brand awareness, drove sales, and earned HOOK the title ofAdAge Southeast Agency of the Year. Along with providing creative firepower, I managed the longest-running client relationships.Client experience at HOOK includes Charleston CVB, Twelve South, South Carolina Aquarium, Birra Moretti, U.S. Preventive Medicine, Taco Boy, Kairos Greek Kitchen, Health First, Charleston Mix, One80 Place and Wild Dunes Resort, and South Carolina Stingrays.Creative highlights include a Graphis Award-winning campaign for Charleston Mix, funny TV campaigns for Charleston CVB and South Carolina Aquarium, posting half of a billboard for a real estate brand, hiring a team of bodybuilders to promote a bulk cable provider, reinventing real estate yard signs for a luxury real estate brand in Charleston.

Senior Writer responsible for developing campaigns and ongoing creative for Compaq, HP, Plantronics, Avaya and InFocus.

Senior writer responsible for developing campaigns and ongoing creative for Sunoco, Aplus Mini Markets, Wampler, TastyKake, CertainTeed. Developed some of the most memorable work in the history of the agency.

Writer/Strategy for Days Inn, Ramada, Howard Johnson, Super 8, Megabucks Slot Machines, Bally's Saloon & Casino, Philadelphia Park Racetrack.

Wrote and produced local radio spots and developed/implemented all station/client events, on-air and off-site promotions.