Director - Enterprise Accounts / National Director Of Marketing
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One of the largest producers and distributors of radio programming in the United States, and the nation's largest radio network, headquartered in New York, NY.Director - Enterprise AccountsManaged, maintained and expanded major accounts in the second largest media market in the U.S., including Toyota Used Certified Vehicles, Buy.com, Guthy Renker, Tivo, Paramount Farms, Teleflora, Nestlé, and Sunkist, as well as ad agencies Saatchi & Saatchi, Zennith Media, and Estey-Hoover• Increased the Toyota Used Certified Vehicles national account from $1.7 to $2.5 million• Prospected and developed additional major accounts, generating more than $1 million of new business and more than $25 Million of net new business• Analyzed existing campaigns and created targeted marketing packages, maximizing client reach and efficiency using research, custom scheduling, and client feedback, increasing revenue and ROINational Director of Marketing • Client relationship building, strategic business planning, and corporate computer scheduling system integration. Hired and managed a team of people in two markets who scheduled and ensured the accuracy of schedules.• Recognized among the Top 20 in national sales (of 240 national directors of marketing) in five consecutive years and among the Top 10 in two of those years with over $24 million of new revenue• Created a database scheduling system to meet the specific needs of a major national client • Hired and directed a team of programmers and a local assistant, and created operational methods and procedures to effectively manage the technical business, billing, and sales reporting • Sold and managed the company's largest national account relationship with the Musicland Group Inc. (Sam Goody, Media Play, Sun Coast M.P.C., and On Cue Records). Purchased by Best Buy, Inc.