Will Tjernlund is the co-founder and a managing partner at Goat Consulting. Will is a notable figure in the e-commerce industry, speaking at conferences around the world, including the United States, Europe and Asia. Will started his career at his family's 80+ year old manufacturing company with the goal of expanding the e-commerce and Amazon presence. The efforts by Will quickly made Amazon the number one sales channel for his family's business which now grosses tens of millions of dollars annually. Will uses his background in economics, experience selling on Amazon, and insights gained from speaking with businesses around the world to help brands and manufacturers have a clear strategy for success.