- Lead the marketing strategy and implementation for a multi-million-dollar golf and sports training product, driving significant brand growth and market presence.- Direct a sales team of three and a content and ad strategy agency of 10, fostering collaboration and achieving measurable success across all departments.- Secured a multi-year contract with US Open Champion Bryson DeChambeau, appointing him as the official spokesperson and brand ambassador through strategic negotiation.- Oversaw the rebranding and website redevelopment process, which included organizing multiple video and photoshoots, leading content strategy sessions, and optimizing user experience.- Delivered an over 20% year-to-date revenue increase by implementing targeted sales and marketing initiatives.

- Developed digital marketing strategies for clients that includes social media, branding, website and paid ads. - Created websites custom tailored to clients needs and business strategies with SEM optimization through Google AdWords.- Ran differentiated funnel and growth campaigns through Facebook, Instagram, Google, Youtube, and Twitter ads. - Email marketing automation campaigns that saw over 100% increase in open rate, click-throughs, conversion, and ROI.- Produced and managed multiple podcasts through Opulence Media Group. Hanger Management was ranked a top fitness podcast in Canada in 2021 and ranked in the top 100 for all podcast downloads in the country. - Led the social media and branding strategy for The Net Return, one of the top-selling golf and all-sports nets in the world. Increased followers by 500% in the first year through consistent organic posts influencer collaborations and growth marketing campaigns.

- Part of leadership team for lululemon Twelve Oaks; one of the highest volume locations in the Mid-Atlantic region with approximately $14 million in annual sales. - Oversaw the management and opening of the new seasonal pop-up store with a staff of 25 and four leaders. - Responsible for the business strategy, budget management, coaching, scheduling, hiring, health & safety through the pandemic, and overall guest experience. - Assisted orchestrating community strategy and ambassador relationships to help grow the brand and expand into new markets.

- Member of senior leadership team, serving as the University spokesperson for the athletic department.- Operated the media relations and video office, supervising a staff of five full-time employees and the department's budget.- Involved with Give HPU Day with an estimated donation to athletic department of over $100,000.- Primary contact for men’s basketball team, led by legendary head coach Tubby Smith.- Established new digital, video and social media initiatives to increase followers on social media and revenue generation.- Involved in the development of the state-of-the-art $130 million Nido and Mariana Qubien Arena.- Built relationships with local and national outlets to increase department awareness and revenue.

- Served as primary media relations contact for ice hockey and men’s tennis.- Implemented new promotional features through use of social media, video and print geared towards recruiting, ticket sales and fan interaction.- Created the graphic and branding templates for Michigan basketball during the 2019 NCAA Tournament.- Gained over 1 million total impressions on ice hockey social media accounts during the 2018-19 season, while seeing an increase of over 20,000 followers over a span of eight months. Led all collegiate hockey teams in interactions on Facebook, Twitter and Instagram, nearly doubling the next closest team. - Helped in the efforts to give Michigan hockey the fourth best home attendance by percentage during the 2018-19 season (97% capacity) despite having the fewest amount of wins at home in 30 years.- Devised and oversaw an internal ice hockey video team that helped gain nearly 2 million video views on social media during the 2018-19 season through hype videos, weekend highlights, uniform unveils and behind-the-scenes content. - Produced graphic and branding facets for the ice hockey team, which received national recognition.- Oversaw multiple employees through undergraduate internship program and game day staff.- Devised and executed a successful communications plan for the retirement of legendary head coach Red Berenson and hiring of Mel Pearson as the new head coach of the Michigan ice hockey program.- Oversaw and created the communications and content for Quinn Hughes’ 2018 NHL Draft, return to Michigan for the 2018-19 season and signing with the Vancouver Canucks in the spring of 2019.

- Primary media contact for men's hockey, softball and cross country. - Responsibilities included promoting student-athletes, coaches and staff through social media accounts and various media outlets. - Created graphic templates for pregame and postgame, lineups and conference/national accolades.

- Served as liaison for all internal and external athletic communications and publicity. - Initiated and managed social media pages, strategies, and policies for the department. - Directed and oversaw live HD video stream of all home sports events. - Coordinated all intercollegiate sport schedules, tournaments, and special events.

- Developed all internal and external communications for the athletics department. - Managed stats for all home sports events. - Developed and managed athletics department website. - Transitioned a student-led hockey club into an official member of the American Collegiate Hockey Association (ACHA) program within one year, resulting in an inaugural season Central Maine Collegiate Conference Championship. - Raised nearly half of the ice hockey program budget through innovative fundraising and donor cultivation. - Experienced with collegiate player recruitment, creating and implementing game strategies, planning practices and managing team schedules.

- Oversaw the daily content of the official college website Thomas.edu.- Ran the college social media pages on Facebook, Twitter, and Youtube.- Created a student video campaign “Thomas400” to gain exposure of the college from a student’s perspective.- Gained useful knowledge of the college from a non-athletics point of view.- Used Google Analytics to make sure the Thomas.edu website was precisely searched throughout google.com.

- Designed and managed team website, Facebook and Twitter pages. - Strategized social media use to increase fan involvement with promotions. - Managed and supervised the team's college internship program, including recruitment, hiring and scheduling. - Identified and secured team sponsorship resulting in significant financial support.

- Managed live stats at home sporting events.- Wrote post-game stories for athletic website. - Researched, developed and re-designed the athletic facilities page. - Assisted with producing and reporting the official weekly athletic show, "The Show."- Managed upkeep of athletic record book.- Assisted with home post-game interviews.